Samples of Compare and Contrast Essay College Level Secrets That No One Else Knows About

Samples of Compare and Contrast Essay College Level Secrets That No One Else Knows About Your thesis is the fundamental argument your whole essay will revolve around. To begin with, in the same way as any other bit of academic writing, a comparative essay ought to have an objective. A comparison essay is among them. The same as descriptive essay examples and other sorts of academic essays, a comparative essay can be made in various ways. Writing is a skill that someone can learn. Before writing, you should think of a very good thesis statement. When writing any form of academic paper, an individual should be able to get familiar with the essentials of writing. Moreover, an essay writer must also have the ability to give valid references on the arguments which he would want to include in the paragraph. Begin with the topic title and an effective hook to create the reader interested and mention a detail linked to the theme. You may discuss a feeling of taste and the book of your favourite author. The above mentioned compare and contrast essay topics are just a couple of many topics it is possible to decide to talk about in your essay. Before you begin, it is essential to choose topics which you really know well. Otherwise, you have to have a look at a number of the easy compare and contrast essay topics on the many scientific innovations. Lucky for you, there are several topics you could concentrate on when writing and it's all your responsibility to figure out the precise topic that you would like to build on. Samples of Compare and Contrast Essay College Level Help! It's going to be rather simple to discover the differences but th e similarities are a lot more difficult to find. For example an individual may select a topic like, life in the shoes of a werewolf. You should have your reasons, and our primary concern is that you wind up getting an excellent grade. On a general viewpoint, there are lots of distinguishing facets which require close attention. Students learn how to analyze info about two subjects. They need to successfully complete the curriculum of both educational institutions in order to advance in many careers. They write better papers when they have some good examples in front of them. In the duration of obtaining an education, they have to deal with different tasks and overcome various challenges of different complexity. Naturally, writing is among the top learning programs in any critical school institution. Students who excel in writing about such complex topic could have an opportunity to be enrolled into a number of the ideal Art universities to come up with their abilities and talent. Therefore, if you're not acquainted with such requirements, you are going to go through different challenges as you attempt to finish your assignment. If you're not entirely knowledgeable about its different requirements, you're struggle to finish your assignment. The Pain of Samples of Compare and Contrast Essay College Level You don't necessarily must analyze the life span of people from exactly the same region or field of activity. Therefore, without the proper guidance, young women and men wind up destroying their fruitful lives. To begin with, getting all the executives to a single place is going to be a cost borne by the provider. Parenting Styles There are various styles of how folks raise their chil dren. The very first thing you ought to do is identify the kind of compare and contrast essay which you are handling. Don't fret about not understanding how to compose a compare and contrast essay worth receiving the maximum rate as you will find all the needed information below. The first thing you should do before you get started writing is to pick an ideal topic to write about. So it's naturally a scary job to take on a task that does not have any visible limits. You also know how to come across sources and the very best kind to utilize in your paper to allow it to be relevant and interesting. To begin with analyze objects that look the exact same but have a minumum of one difference. Any paper is going to be written on time for an inexpensive price. Finally, it is going to be a four-paragraph paper.

Guidelines For Students With Adhd - 1405 Words

Prospectus: Using Whiteboards with Instructions to help Students with ADHD to Close the Gap. Problem Statement In this section I will be focusing upon some the important concerns that prevent students with ADHD from achieving success in closing the gap. Some of these concerns are based upon children that have a current diagnosis with prescriptions for stimulants, like Ritalin or Adderall that can improve the lives of those with ADHD. However, this can also lead to addiction, anxiety and psychosis (NIH, 2011, para2-3). These disorders are common childhood brain disorders that can continue through adolescence and adulthood. The symptoms include problems staying focused and paying attention. Also, children may have issues with managing†¦show more content†¦Dr. Fabiano examined 174 studies along with his co-authors Pontifex, and DuPaul, about behavioral treatments in 114 papers. The treatments fell into three broad categories, such as parents, teachers, and therapeutic analysis (para. 2). For example, parents are considered a very helpful support for these children, because parents know their children and are able to provide behavioral support for their children in classrooms. Parents understand how to get their children to pay attention to instructions so they can learn skills. Also, teachers were provided with effective behavior strategies help students perform better in classrooms (Clay, 2013, p. 44). Attention-deficit/hyperactivity disorder (ADHD) is more widely conceptualized because early childhood, has helped children with ADHD to function properly in educational settings. Ten years have passed since the American Academy of Pediatrics (2001) reported to educators and primary care providers that ADHD should be treated as a chronic condition, because it persists beyond childhood into adolescence (para. 2). Many students with ADHD have behavior problems that prevent them from understanding instructions and connecting with the appropriate subject skills. When students with ADHD are not able to connect to instructions concerning subject skill s they are usually; they do not focused or participate in the subjects. Most

Human Resource Management at XYZ †MyAssignmenthelp.com

Question: Discuss about the Human Resource Management at XYZ. Answer: Introduction: XYZ is the company that operates in fashion industry and a big manufacturer of fashionable footwear for men and women. It is the firm that is very much established in Singapore and wants to enter the new market of China in order in order to expand the business overseas. As the company wants to send 10 of its employees to manage the operation in Chinas subsidiary, it is required to analyse the different trends of that country so that proper training can be given to the expatriates. Examining the various aspects of international human resource management can help the company to have successful operation overseas (Harzing and Pinnington, 2010). Background analysis of China: China is the country that falls under the category of developing country. It is considered as the most populous country with approximate 1.404 billion people living there. Thus, it is a potential market for the company to explore (Chen and Aryee, 2007). It is one of the members of WTO and has largest trading power. The value of international trade of the county is around US$ 3.87 trillion in 2012. Worlds second highest billionaires are from China only and thus the average purchasing power of the people here is also good. Country has 56 ethnic groups and Han Chinese is largest in number (Chen and Aryee, 2007). Detailed analysis of the country can be done by using Hofstede analysis. International Human resource management: As XYZ is the company that has to establish its operations in the new market thus it is required by the company to make use of international human resource management. It is the concept that deals with the ordinary human resource management practices such as recruitment, selection, staffing etc (Brewster et al.2016). It has been analysed that international human resource management helps the company to manage all the activities as per the culture and condition of the overseas country (Harris, Brewster and Sparrow, 2003). Job Design: Job design is about explaining the contents of the job. It is related to design of the tasks and the responsibilities that are being some by the person hired on a particular job position. It is very much related to the organisational structure and culture. This is because the culture of the organisation determines that what tasks need to be done by the person in the company. The hierarchal levels are also dependent on the culture of the particular organisations (Adler and Gundersen, 2007). Below discussion clearly describes the cultural differences in Singapore and China so that XYZ can take initiates to design their job accordingly. Organisational structure and culture of Singapore and China: Organisational structure and culture are the aspects that are very much related to each other. It has been analysed that if a companies like XYZ has to go overseas than it has to examine the structure and cultural values of the Chinese organisation and have to change their own structure as per the culture of China. As per the discussion of Hofstede model, it has been examined that Singapore and China are somewhat similar in almost all the dimensions (Adler and Gundersen, 2007). Thus, it can be concluded that XYZ dies not need to make more changes in context of their policies and stricture of the organisation. As far as the organisational structure of the companies are considered, it has been analysed that China is the country where the organisations are too much centralised and there is unequal distribution of power which is accepted by all. The lower level employees are not considered as the important part at the time of taking managerial decision and they follow what they are told by their managers. Singapore also shows somewhat similar characteristics in terms of organisation structure. Centralisation of the organisations is very common and here also the employees who work at lower level are not allowed to give their opinions in decision making (Schein, 2010). Mianzi is the culture that has been followed in both the countries but Guanxi is the cultural aspect of Chinese people that is more important than the legal considerations in the country. This mean making connection and this is the only way to conduct a successful business in China for the foreign companies. Any of the company that wants to porter in China then it has to understand the important of Guanxi and have to follow the same. Hofstede model on China and Singapore: It is the model that helps in analysing the six cultural dimensions of the countries. This model is used to compare the two countries (Hofstede, 2011). Power distance: It is the extent to which the unequal distribution of power is being accepted by the lower level of the employees. As far as the power distance index of the both the countries have been analysed, China scored 80 and Singapore scores 74. This suggests there is slight difference in the scores and both the countries have the nature of accepting the inequality of power distribution amongst the people (De Mooij and Hofstede, 2010). Individualism: This is the dimension that deals with interdependency of the members or the people on each other (Dowling, 2008). China scores 20 in this and thus supports the culture of collectivism in which they used to consider the interest of group. Singapore stands on the similar position. Masculinity: Chins scores 66 in this dimension and thus it has a masculine society. This means that most of the people in China are success oriented and can compromise with their personal life for the sake of work. On the other hand, Singapore scores 48 that mean it is in the middle of the scale. People have balanced nature between work and personal life. Uncertainty avoidance: It is the dimension where the society deals with the unknown situations (Armstrong and Taylor, 2014). China scores 30 in this dimension and thus it suggests that people in China are very comfortable with the unknown situations. On the other hand, Singapore scores 8 in this context. The people in Singapore are highly abided by the rules and regulations. Long term orientation: It is the dimension in which the preferable approach of the society can be measured. As far as China is considered, it scores 87 in this context and this means the Chinese people are long term oriented and also believes in pragmatism (Bond, 2010). Singapore scores 72 which is also a very high score. The Singapore people are also very much pragmatic and believe in long term investment. Indulgence: it is the dimension that refers to the extent to which the people try to control their desires and needs. Weak control is called indulgence and strong control is called as restraint. China is the restraint society as it scores 24 that is very low in context of indulgence. Singaporeans score 46 in this dimension which is a very intermediate score. Staffing process: Staffing is the function of human resource management in which the management of the company have to recruit and select the employees for the company as per the job requirements (Collings, Scullion and Morley, 2007). It is not limited to hiring of the person but it also includes activities like induction, training, termination, promotion etc. retention of the employees is also one of the major activities of staffing function or process. In todays era, human resource of the company can also provide a competitive advantage to the firm over other competitors and thus it is required by the company to make intelligent decision at the time of staffing people. In international context, XYZ the company has to make the balance between the national and international culture and also have to management workforce diversity. Recruitment: Recruitment is the positive practice that includes advertising of the job vacancy in the organisation. It is the process by which more and more applicants are attracted towards the job availability in the company. As per this case, it is required by the company to recruit people from inside the company as well as from outside the company (Boxall and Purcell, 2011). Thus external and internal, both types of recruitment are necessary to be conducted. The internal recruitment can be done by posting the job vacancy on the online portal of the company and the external recruitment can be done by making use of social platforms. As the company is operating in China thus it has to develop workforce diversity. For this, the company should advertise about the job in Singapore as well as in China. Recruiting people from both the sides help the company to integrate the host country culture with the parent county culture easily. Selection: Selections confided as the negative process. This is because; most of the applicants who applied for the job get rejected in this process (Harzing and Pinnington, 2010). This is the process after recruitment where the final candidates who are capable and whose profile matches with the job description are selected. A process starts with screening of the resumes and follows with telephonic round of interview. After shortlisting the people from telephonic round, they need to appear for personal interviews and then the final selection should be done. XYZ is the company who has to select the candidates for China. In order to select the people from Singapore, other than the job skills, the communication and learning skills of the individual should also needs to be judged. In selection process at China, the company has to look for the candidates who have the capability to adapt themselves with people from Singapore. Training and development: Training and development is the process that is to be done to train the employees so that they can achieve their individual as well as aligned organisational goals. In this case, the discussion is about expatriate training (Aguinis and Kraiger, 2009). This training is given to the expatriate so that they can develop the capability to adapt things in the foreign country. It is very compulsory to train the employees before sending them to the new country in order to save them from the situation of cultural shock. Some of the different types of training that should be given to expatriate are: Cross cultural training: This is the training that helps the expatriates to know about the culture of the foreign country so that when they reach their, they can be familiar with the culture and can adopt it easily (Min, Magnini and Singal, 2013). Language training: This is also an important type of training as the expatriates who do not have idea about the foreign country language may find it difficult to communicate. Thus, gibing language training to the expatriate is very necessary. Experimental training: It is also one of the most important training as it allows the expatriate to have small trips to the foreign country where they have to stay for long (Storey, 2007). This helps them to practically experience everything about the foreign land. This facilitates the expatriates to settle down at the place easily (Reiche, Mendenhall and Stahl, 2016). Remuneration: Remuneration refers to the monetary income and other benefits of the people. Expatriates have to be given remuneration that facilitates them to maintain their status and fulfil their living at the international place (Zhou, et al. 2010). Some of the inclusion of expatriate remuneration includes: Base salary: This is the basic salary amount that should be equal to the employees who are at the similar position in the parent country. This is because it is the amount that should be fixed as per the position. Hardship premium: It is the premium amount that needs to be given to the expatriate in order to take the foreign assignments (Boxall and Purcell, 2011). Allowances: Different types if allowances are need to be paid for different concerns. Cost of living: it is the allowance that has been paid as per the difference between the expenditure at the place of headquarters and at the foreign place (Warneke and Schneider, 2011). Housing allowances: This needs to be paid so that the expatriate can maintain that living standard as home country. Travel allowances: This is for the travelling purpose for the expatriate (Scullion, Collings and Gunnigle, 2007). Relocation allowances: It is the allowance that has been given as the expatriate is moving away from his home. Conclusion: The report concludes that international human resource management is the function of the organisation that allows the company to take decision over some of the employee related issues at international level. In this case, XYZ is the company that wants to enter the China market and thus the cultural and organisational analysis of the country has been done to plan the strategies of staffing. Hofstede model is used to analyse the country with regard to 6 dimensions. The overall discussion suggests that Expatriates have to make some adjustments as per the host country culture to balance the differences. References: Adler, N.J. and Gundersen, A., 2007.International dimensions of organizational behavior. Cengage Learning. Aguinis, H. and Kraiger, K., 2009. Benefits of training and development for individuals and teams, organizations, and society.Annual review of psychology,60, pp.451-474. Armstrong, M. and Taylor, S., 2014.Armstrong's handbook of human resource management practice. Kogan Page Publishers. Bond, M.H. ed., 2010.The Oxford handbook of Chinese psychology. Oxford Library of Psychology. Boxall, P. and Purcell, J., 2011.Strategy and human resource management. Palgrave Macmillan. Brewster, C., Houldsworth, E., Sparrow, P. and Vernon, G., 2016.International human resource management. Kogan Page Publishers. Chen, Z.X. and Aryee, S., 2007. Delegation and employee work outcomes: An examination of the cultural context of mediating processes in China.Academy of Management Journal,50(1), pp.226-238. Collings, D.G., Scullion, H. and Morley, M.J., 2007. Changing patterns of global staffing in the multinational enterprise: Challenges to the conventional expatriate assignment and emerging alternatives.Journal of World Business,42(2), pp.198-213. De Mooij, M. and Hofstede, G., 2010. The Hofstede model: Applications to global branding and advertising strategy and research.International Journal of Advertising,29(1), pp.85-110. Dowling, P., 2008.International human resource management: Managing people in a multinational context. Cengage Learning. Harris, H., Brewster, C. and Sparrow, P., 2003.International human resource management. CIPD Publishing. Harzing, A.W. and Pinnington, A. eds., 2010.International human resource management. Sage. Hofstede, G., 2011. Dimensionalizing cultures: The Hofstede model in context.Online readings in psychology and culture,2(1), p.8. Min, H., P. Magnini, V. and Singal, M., 2013. Perceived corporate training investment as a driver of expatriate adjustment.International Journal of Contemporary Hospitality Management,25(5), pp.740-759. Reiche, B.S., Mendenhall, M.E. and Stahl, G.K. eds., 2016.Readings and cases in international human resource management. Taylor Francis. Schein, E.H., 2010.Organizational culture and leadership(Vol. 2). John Wiley Sons. Scullion, H., Collings, D.G. and Gunnigle, P., 2007. International human resource management in the 21st century: emerging themes and contemporary debates.Human Resource management journal,17(4), pp.309-319. Storey, J., 2007.Human resource management: A critical text. Cengage Learning EMEA. Warneke, D. and Schneider, M., 2011. Expatriate compensation packages: what do employees prefer?.Cross Cultural Management: An International Journal,18(2), pp.236-256. Zhou, E.I., Lu, Z., Li, X., Li, T., Papola, T.S., Pais, J. and Sahu, P.P., 2010. Remuneration differences in the emerging economies of China and India.International Journal of Psychology,45(5), pp.360-370.

Labor Relations Collective Bargaining

Labor relations entail the managing unions of employees; it covers organization bargaining under the Human Resource Management (HRM). Organization bargaining, which is also known as collective bargaining within an organization touches on the ability of workers to associate freely with each other in negotiating for proper working relations.Advertising We will write a custom essay sample on Labor Relations: Collective Bargaining specifically for you for only $16.05 $11/page Learn More Notably, the employer and employees have an equal share and bargaining power in the negotiations in order to ensure that the outcome is fair and equitable (Collective Bargaining, 2009). Fairness in the employment relationship averts scenarios of costly labor disputes, rampant workers strikes, and persistent unemployment. Collective bargaining is a joint work done between one or many people who take sides thus resulting in a collective agreement in their terms and conditions a s well as recognition. For example, in North America, the government is the only body entitled to issue a certificate of recognition to the workers union (Boivin, 2012). The certificate shows the support that the union has towards the absolute majority it presents in collective bargaining. The government offered mediation services to facilitate consensus-building process at the workplaces. North America gives the collective agreement a period, which is usually more than one year. The government recognized unions after a colossal strike by workers in 1947. The establishment of the Rand Formula that led to the recognition of workers’ unions paved way for the introduction of medical insurance and universal pension plans for employees. In other countries like Canada, the provinces contain jurisdiction towards labor issues excluding federal government regulated factories. According to Boivin (2012), collective bargaining involves two conflicting parties with separate interest conc erning workers with the urge of getting income and job security. This allows the union to have successful pluralistic goals since it is not pathological; none of the parties can attain its goals minus the other. It is a formalized process where employers and trade unions agree on the terms and conditions in the working premises. However, the public has the power to allow as well as encourage collective bargaining to assist the conflicting parties to make up their minds on their differences hence giving room for reconciliation.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Collective bargaining increases the workers’ strength thus creating a sense of self-respect and responsibility among the employees. Moreover, it raises the workers’ production morale as it increases their level of bargaining at any negotiation meeting. Additionally, it limits the freedom of the management i n case of arbitrary actions towards the employees (Collective Bargaining, 2012). This motivates the employees on working relations whenever they consult the management. The managers of the union are able to sort out issues in the level of bargaining rather than forwarding complaints to the employees. It creates security towards the work, therefore, reducing the cost of labor turnover within the management. In addition, it creates a channel of communication between the employee and their employers hence resolving the industrial disputes (Collective Bargaining, 2012). Further, collective bargaining creates peace, therefore, establishing a harmonious environment that helps in pacing the efforts of the nation in developing the economy. Collective bargaining checks the exploitation of workers hence regulating employment conditions to the concerned parties. Evidently, collective bargaining can minimize striking among workers, as they will be able to air their grievances through their unio ns. Collective bargaining assisted South Africa to conduct a peaceful transition during the post apartheid era and even assisted the Republic of Korea move through the Asian financial crisis. Notably, good labor relations benefit all stakeholders in a business enterprise. Under the labor standards, the 1949 Collective bargaining convention encouraged relations and negotiations between employees and their employers within the stipulated conditions and regulations of collective agreements (Collective Bargaining, 2009). Further, the Geneva Conference ascertained the right to organize and engage in collective bargaining with no interference from any quotas. The 1978 Convention on Labor Relations recognized and aided the collective bargaining for public employees and the inclusion of their representative in determining the employment conditions. It went a head to outline various methods and processes of settling disputes between parties; some of the methods include arbitration and mediat ion. Collective bargaining took into concern the problems that can arise at the workplaces, especially among the high-level employees who are considered as policy makers (Collective Bargaining, 2009). In 1981, the Collective Bargaining Convention clearly defined the term collective bargaining and ensured that all sectors of economic production adopt it in order to improve their images. Article 5 of the Geneva Convention of 1981 holds that collective bargaining ought to be made achievable to all workers and their employers. Clearly, the International Labor Organization (ILO) has promoted the comprehension of this labor term among the workers and their employers. Collective bargaining modifies the terms of employment and the working conditions of employees and an organization in order to reach an amicable agreement that serves the interests of all the stakeholders.Advertising We will write a custom essay sample on Labor Relations: Collective Bargaining specifically for you for only $16.05 $11/page Learn More Collective bargaining has different forms that one can take to engage in a collective agreement. The process has intra-organizational bargaining, integrative bargaining, distributive bargaining, and attitudinal restructuring (Boivin, 2012). In distributive bargaining, economic parameters like salary and bonus form the core issues of discussion; in it, one party loses while the other party gains in the entire negotiations. Since distributive or conjunctive bargaining involves economic issues, it is more competitive than other forms of bargaining. Secondly, integrative bargaining may involve negotiations that can lead to gain by all the parties or no forfeit for all the parties in the negotiation. Attitudinal bargaining involves reshaping different attitudes that exist between the management and the workers. It aims at creating a favorable bargaining environment where there is trust, cooperation, and friendliness. Intra-organizati onal bargaining on its part tends to resolve internal managerial and non-managerial conflicts. Trade unions can use this form of bargaining to demand  equal rights for its women and the skilled personnel who may feel neglected. Evidently, collective bargaining tends to instill equality and discipline on employees, the union and their employers. Collective bargaining has a process that it adheres to when discussing the terms that enhances equality between the workers union and their employer. When the concerned parties follow this procedure of collective bargaining and reach an agreement, the result of the negotiation is known as the collective bargaining agreement (CBA). CBA can take the form of substantive agreement or procedural agreement, which tackles the relationship between the management and employees and the procedure that they have to adhere to when settling disputes between the concerned groups. Some of the issues that substantive agreement handles include basic pay, wor king hours, overtime premiums among others (Collective Bargaining, 2012). Most firms have fixed time scale agreement, and through a collective bargaining initiative, they audit the procedural agreement in case there are negotiations on reimbursements. There are five key steps in the collective bargaining process. The first step is the preparation phase; it is the step where negotiation team that includes representatives of all the concerned parties is composed. The employer and employees’ representatives present their issues that they feel are extremely essential. Markedly, the representatives should command vast knowledge and skills on negotiation of numerous activities so that they can accommodate diverse views during the collective bargaining process.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The second step is the discussion stage, where the negotiating parties design rules and norms that will act as a guide in the entire negotiation process. This phase assists in creating a favorable environment of mutual trust in order to facilitate the finalization of the collective bargaining agreement. The third phase is the proposal or brainstorming stage. Here, the issues and their possible solutions are outlined. The members give their opinions on how to handle the sensitive issues that may affect the employees, employer and the business. After the opinion seeking stage, there is the bargaining phase where the problem-solving attitude is encompassed in the process. The parties ponder on various solutions to the issue and their repercussions. They weigh the options and settle on one of the options that have favorable returns to all parties. The point at which they settle on an option marks the last phase of collective bargaining. The parties through consensus unanimously reach an agreement that all of them strive to implement (Collective Bargaining, 2012). The termination of the collective bargaining process results to a collective bargaining agreement, which can either meet all the needs of the parties or partially meet their needs. References Boivin, J. (2012, September 8). Collective Bargaining – The Canadian Encyclopedia. The Canadian Encyclopedia. Retrieved from https://www.thecanadianencyclopedia.ca/en Collective Bargaining. (2009, August 2). International Labour Organization. Retrieved from http://www.ilo.org/wcmsp5/idcplg?IdcService=GET_DOC_PAGEAction=GetTemplatePagePage=HOME_PAGE Collective Bargaining. (2012, September 5). Industrial Relations. Web. This essay on Labor Relations: Collective Bargaining was written and submitted by user Cullen Dale to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

volkswagen heads east essays

volkswagen heads east essays Volkswagen Heads East (or Skoda Heads West) Competition in the global auto industry has become increasingly fierce among the dozen surviving major manufacturers in the early 1990s. With the dramatic successes of the Japanese leaders (Toyota, Nissan, and Honda), both the North American and European industries have become subject to intense rivalry among U.S., Japanese, and European automakers. If we look at the Table 1, it shows the positions of major competitors in Western Europe during 1990. These conditions have led to calls for protection in the European Community against outside producers, as well as responses by the European car companies looking to solidify their positions. The increasing intensify of competition in Europe appears to due to several factors. First and the most important, the Japanese firms expanded their local production aggressively in North America during the 1980s, and now they are looking to the European market as the last major target in the global industry where their positions are weak. The leading Japanese firms, with their high quality and low-cost cars, produced growing profits and market shares during the late 1980s at the same time as their U.S. and European rivals (broadly speaking) have faced declining shares, low profits and/or losses, and generally difficult conditions. Second, the opening of Eastern Europe that began with Soviet President Gorbachevs policy of perestroika has led to aggressive strategies by several firms to build business in Eastern Europe. And third, the European Communitys goal of achieving much greater economic integration by the end of 1992 has led to Japanese and U.S. automakers to pursue more exten sive local production in Europe. These firms want both to benefit from region from region-wide economies of scale that the reduced commercial barriers will allow and to avoid being excluded by whatever protectionism may occur against non-European firms after 1992. ...

Good Organization Is Good Strategy With Lindsay Scarpello From OBI Creative

Good Organization Is Good Strategy With Lindsay Scarpello From OBI Creative Does it feel like you are trying to herd cats? Managing your marketing that way is not strategic. Get organized to manage your time, help you predict how long projects will take, and plan ahead to get real results. Today, we’re talking to Lindsay Scarpello, an organizational mastermind with a background in journalism. Marketers need to think like journalists. Learn organizational and time management skills, as well as how processes and workflows are imperative for success. Some of the highlights of the show include: Lindsay’s role at OBI Creative, a research and communications advertising agency Lindsay’s employment background in journalism and marketing Build trust with customers through education and high-quality content Organizational skills needed for marketers to succeed Time Management: You can’t miss deadlines and must be willing to hustle Decipher and present data in a digestible way Find and implement tools to maximize your time; keep using what works for you Lindsay plans ahead to stay organized with her time Be aware of what’s going on by using To Do list apps, notebook, or other tools Build a foundation of organizational skills to boost results and be an investment Organization becomes a habit in your personal and professional life Spend time defining processes to be able to execute them Content Planning Process: Research, build strategy/create steps, receive feedback, and implement How to plan content ahead of time using rules of marketing Be tech savvy and have working knowledge of all Microsoft Office programs Know how your brain works and your company’s goals   Ã‚   Powered by PodcastMotor Actionable Content Marketing powered by By AMP083: Why â€Å"Good Organization Is Good Strategy† With Lindsay Scarpello From OBI Creative 00:00/00:00 1x 100 > Download file Subscribe on iTunes Leave Review Share Links: Lindsay Scarpello OBI Creative Mary Ann O’Brien Wunderlist Evernote Microsoft Office Panda Planner HubSpot Buffer Flywheel AMP on iTunes leave a review and send screenshot to podcast@.com If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Lindsay: â€Å"I think it all goes back to writing. I think being able to write content and create content has been paramount to brand success.† â€Å"In order to engage on social, in order to attract customers, regardless of what kind of customer you have, you have to build trust.† â€Å"You have to be planning ahead because the news doesn’t wait for anyone.†

Film Review on The Sixth Sense Essay Example | Topics and Well Written Essays - 1000 words

Film Review on The Sixth Sense - Essay Example This is in addition to the fact that the movie made an important contribution in the film industry in terms of cinematography on the basis of the Academy Awards nominations (Kennedy, Marshall, Mendel, and Shyamalan, 1999). The Sixth Sense can be considered to have important contributions in the manner of creating films on the basis of different points such as the story line, the plot and the issues discussed. It can be considered as a film that is not classified as an ordinary thriller film since the main character’s capability lightened the effect of the film. Although this is the case, the said factor and style of the film brought it farther from the surreal aspect and nearer to reality. The said effect made it stand out and create impression apart from other films classified as thriller. The support of the adult to developing and growing up children can be considered as one of the important issues that can be observed in the film. The issue had been presented in the support needed by one of the main character, Cole Sear, related to his gift and capability of the paranormal events regarding communication with dead people and helping them. Due to the fact that even the boy’s mother had difficulty in believing and supporting him, the need for support and care in terms of his talent had been answered by the expert assigned to cure his perceived hallucinations, the child psychologist, Dr. Malcolm Crowe. The child himself had been changed by the support given by the doctor. He started to learn how to communicate and help the dead people he is seeing and how not to be afraid of them anymore. Basically in the process he was able to gain confidence that made the development of his character towards the positive aspect. Aside from the fact that he was able to face his fears, his relationship with his mother also improved. The whole movie can be considered to present different cases wherein the child’s development had also helped the people

Asbestos Essay Example | Topics and Well Written Essays - 2250 words

Asbestos - Essay Example An estimated 1.3 million employees in the construction and general industry are at risk. No doubt, we are exposed to a certain level of asbestos material all the time. Asbestos, in the finished form, does not pose any health hazard. Remodelling, repair, maintenance, demolition, sale and transport combined with rough handling all can release these deadly fibres into water or air2. Inhalation of these fibres for a continuous period could be extremely dangerous. . Chrysotile, a fibrous mineral which neither burns nor rots, flexible with maximum tensile strength, extremely useful, lightweight, can create a formidable surface mixed with cementing materials, could be used as high temperature seals and gaskets, known over 2000 years, first mined in Russia, Italy and Canada. Old products, unlike today's improved technological ones, crumbled easily under pressure and released more harmful fibres. All these fibres are non-inflammable Asbestos is a highly emotive topic with two shrill schools of thought, one saying that asbestos should be banned; another arguing that asbestos of today would not be a killer. European Union (EU)3 and the United Kingdom (UK)4 both argue that asbestos is carcinogenic and targets multiple organs of the dust inhaler. According to their rules all types of asbestos are harmful and there is no safe level of exposure and the weight of evidence to support this is incontrovertible and historical. It is impossible to control the exposure to asbestos in workplace and hence, alternative products must be used. Asbestos should be discarded as a harmful object and should be banned, to protect public health. This risk-based approach depends on the fact that there is no identified lower exposure limit to which workers can be safely exposed.5 In spite of the overwhelming medical reports, there is little scientific research evidence to back this viewpoint and the entire exercise seems to be more of a public emotional grandstand. Asbestos is heat resistant and is used in a wide variety of industrial and domestic appliances and this makes it particularly difficult to avoid it completely. It is a mineral fibre used in a variety of building construction materials for insulation and it is also a fire-retardant. The necessity of completely stopping the usage too is questioned by many scientists. The Canadian Chrysotile Institute

Pizza Hut Essay Example for Free

Pizza Hut Essay Chiken wings, Spicy wedges, BBQ chiken spin Rolls, Cheese Stuffer, Flaming Wings, Garlic Bread, Garlic Bread Supreme, Garlic Mushrooms, Potato Skins, Behari Chiken Spin Rolls, Pizza Hut platter1, Pizza Hut platter2 . | 2. | Soup Salads:| Sweet Corn and Chicken Soup, Mexican Tomato Bean Soup, Salad Bar. | 3. | Pastas:| Lasagna Florentine, Fettuccine Alfredo, Spaghetti Bolognaise, Creamy Tomato Penne. | 4. | Sandwiches:| Philly Steak Sandwich, Tuna Melt Sandwich , Mexican Chicken Sandwich. | 5. | Pizzas:| Base(PAN pizza, thin’ncrispy Pizza, Stuffed Crust Pizza, Seekh Kebab stuffed Crust Pizza). Supreme(Chicken Supreme, Super Supreme). Chicken Feast(Chicken Tikka, Chicken Fajita, The Euro, Fajita Sicilian, Afghani Tikka). Local Delight(Behari Chicken Pizza, Shawarma Pizza). Beely Treats(Meat Lovers, Hot and Spicy). Classic Pizza(Cheese Lovers, Veggie Lovers). D. L. Y Pizza(Margherita With Toppings(Veggies, Meats, Extra Cheese)). Splitzza(Split the topping and double the taste). | 6. | Desserts:| Starwberry Cheesecake, Ice Cream, Triple Treat, Lemon Cheesecake, Brownie a la Mode, Chocolate Cheesecake, Chocolicious Brownie, Size Does Matter. | 7. | Beverages:| Soft Drink, Fresh Lime, Mineral Water, Orange Juice, Cappuccino, Hot Tea, Coffee. | | | | DEALS | | Serves1| 1 Personal Pan Pizza and a serving of Pepsi. | | Serves2| 1 Regular Pizza, 2 pcs. Garlic Bread Supreme, 1 Salad and 2 servings of Pepsi. | | Serves3| 2 Regular Pizzas, 4 pcs. Garlic Bread Supreme, 1 Salad and 1. 5 ltr. Pepsi. | | Serves4| 1 Large Pizza, 1 Regular Pizza and 1. 5 ltr. Pepsi. | | Serves5| 2 Large Pizzas, 6 pcs. Garlic Bread Supreme, 1 Salad and 1. 5 ltr. Pepsi| | Serves6| 2 Large Panormous Pizzas and 1. 5 ltr. Pepsi. | | Serves1| 1 Personal Pan Pizza and a serving of Pepsi. | | Serves2| 1 Regular Pizza and 2 servings of Pepsi. | | Serves3| 1 Large Pizza and a Pitcher of Pepsi. | | Serves4| 1 Panormous Pizza and a Pitcher of Pepsi. | | | *MIDNIGHT FIESTA: Valid from 12:00 am onwards. Valid for Dine In , Delivery and Take Away. | | Serves1| 1 Personal Pan Pizza, 1 serving of Pepsi and 1 Surprise Gift. | | Serves2| Potato Wedges, 1 serving of Pepsi, 1 Surprise Gift and 1 serving of Ice Cream. |

Journal of a Titanic Passenger Essay -- Journal Diary entry titanic Es

Journal of a Titanic Passenger I am writing my first entry aboard this incredible vessel today, primarily because I have been spending the last three days exploring the sections open to my fellow third-class passengers and I. What I have seen is extraordinary, especially when first boarding the ship. The halls and staircases of the first class section were like nothing I had ever seen before in my life. They were blanketed in luxury from end to end. The first class passengers I had managed to see wore their best garments boarding the ship and were conversing with each other about their rich lives back home. I believe I even saw Mr. John Jacob Astor, a man I had heard much about for his contributions to the American fur trade. I had heard that he would be aboard for the maiden voyage of ...

Love and Loneliness using Sputnik Sweetheart by Haruki Murakami Essay

Humans are probably the greediest animals that have walked on the face of earth. There is always a want to achieve something greater than what one has. This might be a positive force on one hand, but on the other it can leave someone completely unsatisfied and unhappy with their life. One of the things out of the many which humans strive to look for in their life is love. Love, a recurring theme in novels, movies, music, poetry, drama and what not, is hard to escape from. Whether it is motherly, friendly or romantic love, we all have experienced it at some point in our lives. But does love actually exist? If we look at this question from Haruki Murakami’s Sputnik Sweetheart’s point of view, the answer would be no. Even though love is a major part of the book, there is not a single moment where two people are in love with each other. All the characters of the book have had some experience with love, but in the end all of them are managing their own lives all by themselves. The book strongly hints the nonexistence of love and the loneliness caused by it. The best way to know as to what exactly love is, is to look inside our own self. If we claim to â€Å"feel† it, something must be going on inside our bodies to give us that sense of falling or being in love. Firstly, â€Å"it’s your brain, not your heart, that falls in love† (Myers’, 51). It is evident from many scientific and psychological experiments that â€Å"human romantic love is associated with dopaminergic pathways in the brain† (Fisher, Aron, Brown, 2175). So when Sumire, a lesbian in the book Sputnik Sweetheart, â€Å"fell in love, as if she was crossing a field when bang! a bolt of lightning zapped her right in the head,† the real culprits were something known as neurotransmitters and hormones which are, in simple words, chemicals in our body that control us (Murakami, 9). Sumire was in the â€Å"lust phase† and most probably under the influence of the hormones called testosterone and oestrogen. â€Å"These hormones  as Helen Fisher says ‘get you out looking for anything’† (â€Å"The Science of Love†). The second phase or the â€Å"truly love struck phase† is seen in the book when Sumire cannot escape from the thoughts of Miu (â€Å"The science of love†). â€Å"That’s the ballpoint pen she uses; the mug she drinks coffee from† (Murakami, 50). One cannot blame Sumire for being so sappy as she has no control over the dopamine, serotonin and norepinephrine levels in her body. These chemicals are responsible for the â€Å"cloud-nine feeling†, and the loss of appetite, sleep and concentration when one is in love. This is seen in Sumire’s case too when every single time she sat down to start writing something â€Å"no matter how much she stared at the screen, not a single sentence came to her† (Murakami, 36). Heart racing, flushed cheeks, butterflies in the stomach, these all the signs of being in â€Å"love†, but it is not love, it is just chemicals in our bodies making us feel that way. Very closely tied to the brain is our mental psych and genetic makeup and it can help explain the complex topic of love well. The main objective of animals and plants on this earth is to make more of their kind so that their genes are passed on, have a better chance of surviving in the future, and can compete against others genes. Like any other animal, humans are predisposed to this kind of behaviour too. In Sputnik Sweetheart K, the narrator and Sumire’s best friend, is in love with Sumire who is a lesbian and hence cannot reciprocate his love. Even though K knows Sumire is the one he has true feelings for, his body seeks sex. This makes him â€Å"sleep around† with other women on a daily basis. Though â€Å"these little flings never aroused much passion in [him]; they were, at most a kind of comfort† for his body (Murakami, 64). According to the Maslow’s hierarchy of needs, sex is considered as important as air, sleep, food and shelter (Myers’, 331). It is one of the basic needs in life regardless of any emotional connection to the other person. Also, all the women who K had physical relationships with were â€Å"older and either were married or had fiancà ©s or steady boyfriends†. Psychology can explain even this as â€Å"men are most attracted to women who were at ages associated with peak fertility and thus teen boys are most excited by a woman several years older than themselves.† (Myers’, 106). When it comes to attraction every small factor like skin, smell and body shape play a huge role in deciding whether a woman is good to mate with or not (Myers’, 106). All these behaviours are a result of a phenomenon known as  natural selection where â€Å"nature selects behaviours that increase the likelihood of sending one’s gene into the future† (Myers’, 106). So in the end, it is not us who get to decide who we will pair up with and have children with, but it is our genes that get to choose. How can love exist when we do not even get to choose the person we get attracted to? After looking at the scientific explanations of love, it is important to know how philosophy describes it to get an overall idea of what love is. Kierkegaard, an existentialist philosopher believes only â€Å"Christian love† is true and â€Å"all other love, whether humanly speaking it withers early and is altered or lovingly preserves itself for a round of time—such love is still transient; it merely blossoms. This is precisely its weakness and tragedy, whether it blossoms for an hour or for seventy years—it merely blossoms.† (25). There is no sense of any kind of God in the book Sputnik Sweetheart, so there is no possibility of â€Å"Christian love† which Kierkegaard seems to support. The only kind of love seen in the book is either friendly or erotic love. But what he said about other kind of love, like Eros, seems to be very true since there is not a single moment where two people truly love each other and show it; the love people have for each other never really â€Å"blossoms†. Kierkegaard in his â€Å"Work of love† clearly states that there is no love if it bears no fruit and in the book, there is no â€Å"fruit†, only loneliness which can be considered as the opposite of something fruitful (28). When Miu rejects Sumires love, Sumire disappears from everyone’s lives, which was very painful for K as well as Miu. And when she comes back to K she admits how she feels and says â€Å"I think I cut something’s throat†. One cannot say if she meant it literally or not, but even if she said it metaphorically, she must feel extremely dreadful to say something like that. Secondly, love makes one completely dependent on someone else. When Sumire leaves everyone without any proper explanation K admits, â€Å"She [Sumire] helped me forget the undertone of loneliness in my life†. His love for Sumire is making him completely dependent when throughout the book it is shown how much she who is dependent on him. Love has turned the tables for him and now he is the one who is weak and vulnerable. And anyway, there is no point of loving someone if it keeps making one feel more and more alone. It is impossible to see the good part love plays as there is none. And as Kierkegaard said, love does not exist if it does not bear any fruits. If one was asked to  summarise the story line of Sputnik Sweetheart it would be something like this; K, the narrator, loves Sumire, but Sumire realises she is lesbian when she falls for Miu, a married woman 17 years elder to Sumire, and hence she cannot love K back. But due to an extraordinary incident, Miu has lost all sexual desires and so cannot reciprocate Sumire’s love. So after disappearing â€Å"like smoke† for a few days, Sumire comes back to K to give their love a try even though she knows she is a lesbian (Murakami, 103). It is easy to pick out that there is a constant search for love in Sumire’s life. â€Å"In the spring of her twenty-second year, Sumire fell in love for the first time in her life.† (Murakami, 5). Even though â€Å"in high school she had a few boyfriends, guys she’d go to the cinema with, go swimming with†, she took 22 years long to find the â€Å"right person† to fall in love with, and when she finally did, it was someone she could not get (Murakami, 11). If it was something other than love, one would have long given up on it. It is called learned helplessness in psychology. But, Sumire did not stop from trying to find love all over again and she came back to K. Love clearly seems to be a purpose in life for some people. But what is the purpose of life? There is a point in the book where K realises and says, â€Å"I’d have to survive on my own.† (Murakami, 187) However much we, as humans, feel that we are living for a purpose and there are people who care and love, the truth is that we are all by ourselves. K realises it, even though it is quite far into the book, but he does in, and in a rather painful way. Sputnik Sweetheart, the name of the book itself, suggests loneliness as it refers to Sputnik II, the Soviet satellite which was launched into space with the dog Laika, the first living being to go into space which died barking of hunger. It gives a picture of â€Å"the dark, lustrous eyes of the dog gazing out of the tiny window† into the empty space all alone (Murakami, 10). What is it about love that makes humans so desperate for it? Biology and psychology clearly explain that it is just how our bodies are made and how the animal kingdom functions. Also, according to Kierkegaard, erotic, romantic, friendly or philia love is just temporary and never develops fully. It is also seen that being in love never has a positive outcome and from what Kierkegaard said love does not exist if it does not produce something useful. So why is it that we keep seeking love? Are we just lonely  and anxious to find something more than life itself? Is it that we are lonely and by ourselves in this world, and hence cannot love, or is it that we cannot love that is why we are lonely? Either way, there is no love, but only loneliness. Work Cited â€Å"The Science of Love.† BBC News. BBC, n.d. Web. 14 May 2013. Myers, David G. Myers’ Psychology for AP. New York, NY: Worth, 2011. Print. Helen E. Fisher, Arthur Aron and Lucy L. Brown Philosophical Transactions: Biological Sciences , Vol. 361, No. 1476, The Neurobiology of Social Recognition, Attraction and Bonding (Dec. 29, 2006), pp. 2173-2186

Answer Key

Professor Mumford [email  protected] edu Econ 360 – Fall 2012 Problem Set 1 Answers True/False (30 points) 1. FALSE If (ai , bi ) : i = 1, 2, . . . , n and (xi , yi ) : i = 1, 2,  ·  ·  · , n are sets of n pairs of numbers, then: n n n (ai xi + bi yi ) = i=1 i=1 ai x i + i=1 bi yi 2. FALSE If xi : i = 1, 2, . . . , n is a set of n numbers, then: n n n n n (xi ? x) = ? i=1 n i=1 2 x2 i ? 2? x i=1 xi + i=1 x = ? i=1 2 x2 ? n? 2 x i where x = ? 1 n i=1 xi 3. TRUE If xi : i = 1, 2, . . . , n is a set of n numbers and a is a constant, then: n n a xi = a i=1 n i=1 xi = a n x ? here x = ? 1 n i=1 xi 4. FALSE If X and Y are independent random variables then: E (Y |X) = E (Y ) 1 5. TRUE If {a1 , a2 , . . . , an } are constants and {X1 , X2 , . . . , Xn } are random variables then: n n E i=1 ai X i = i=1 ai E (Xi ) 6. FALSE For a random variable X, let  µ = E (X). The variance of X can be expressed as: V ar(X) = E X 2 ?  µ2 7. TRUE For random variables Y and X, the variance of Y conditional on X = x is given by: V ar(Y |X = x) = E Y 2 |x ? [E (Y |x)]2 8. TRUE An estimator, W , of ? is an unbiased estimator if E (W ) = ? for all possible values of ?. 9.FALSE The central limit theorem states that the average from a random sample for any population (with ? nite variance) when it is standardized, by subtracting the mean and then dividing by the standard deviation, has an asymptotic standard normal distribution. 10. TRUE The law of large numbers states that if X1 , X2 , . . . , Xn are independent, identically distributed random variables with mean  µ, then ? plim Xn =  µ 2 Multiple Choice Questions (a) ceteris paribus (b) correlation (c) causal e? ect (d) independence (20 points) 11. The idea of holding â€Å"all else equal† is known as 12.If our dataset has one observation for every state for the year 2000, then our dataset is (a) cross-sectional data (b) pooled cross-sectional data (c) time series data (d) panel data 13. If our dataset has one observation for every state for the year 2000 and another observation for each state in 2005, then our dataset is (a) cross-sectional data (b) pooled cross-sectional data (c) time series data (d) panel data 14. If our dataset has one observation for the state of Indiana each year from 1950-2005 then our dataset is (a) cross-sectional data (b) pooled cross-sectional data (c) time series data (d) panel data 15.Consider the function f (X, Y ) = (aX + bY )2 . What is (a) 2aX (b) a(aX + bY ) (c) 2a(aX + bY ) (d) a2 X ? f (X,Y ) ? X 3 Long Answer Questions (50 points) 16. The sum of squared deviations (subtracting the average value of x from each observation on x) is the sum of the squared xi minus n times the square of x. There are ? several ways to show this, here is one: n n xi (xi ? x) ? i=1 = i=1 n (xi ? x + x) (xi ? x) ? ? ? n = i=1 n (xi ? x) (xi ? x) + ? ? i=1 n x (xi ? x) ? ? = i=1 (xi ? x)2 + x ? ? i=1 n (xi ? x) ? (xi ? x) = 0, so ? and we know that i=1 n i=1 (xi ? x)2 ? 17. Th ere are several ways to show that this expression equals the sample covariance between x and y, here is one: n n xi (yi ? y ) ? i=1 = i=1 n (xi ? x + x) (yi ? y ) ? ? ? n = i=1 n (xi ? x) (yi ? y ) + x ? ? ? i=1 (yi ? y ) ? = i=1 (xi ? x) (yi ? y ) ? ? 18. Correlation and causation are not always the same thing. (a) A negative correlation means that larger class size is associated with lower test performance. This could be because the relationship is causal meaning that having a larger class size actually hurts student performance.However, there are other reasons we might ? nd a negative relationship. For example, children from more a? uent families might be more likely to attend schools with smaller class sizes, and a? uent children generally score better on standardized tests. Another possibility is that within a school, a principal might assign the better students to smaller classes. Or, some parents might insist that their children are in the smaller classes, and these same pare nts tend to be more involved in their children’s education. Given the potential for confounding factors such as these, ? ding a negative correlation between class size and test scores is not strong evidence that smaller 4 class sizes actually lead to better performance. Thus, without other information, we cannot draw a meaningful economic conclusions. A correct answer should explain that we should be careful about drawing economic conclusions from simple correlations. (b) The sample correlation between N and T is de? ned as: s rN T = N T sN sT where the sample covariance, sN T , is given by: sN T = 1 999 1000 ? Ni ? N i=1 ? Ti ? T and the sample standard deviations are given by: sN = 1 999 1000 Ni ? N i=1 2 sT = 1 999 1000 ? Ti ? T i=1 2 Note that there are several alternative ways to write this and statistical programs generally use other algorithms to calculate the correlation that are less prone to loss of precision due to roundo? error or storage over? ow. 19. Wage data ( a) There are 526 observations. (b) There are 274 men in the sample. This means that the sample is 52. 09 percent male. (c) The average level of education in the sample is 12. 6 years. The median level of education is 12 years. (d) The highest education level in the sample is 18 years of school. 9 people in the sample report having 18 years of education. (e) The average hourly wage in the sample is $5. 90. The median hourly wage in the sample is $4. 65. 20. Fertility data (a) There are 363 women in the sample. (b) The average number of children ever born to a woman in the sample is 2. 3. The median number is 2. (c) The largest number of children ever born to a woman in the sample 7. Six women report having seven children. (d) 25 percent of the sample lived in the eastern United States at age 16. (e) The average level of eduction in the sample is 13. 2 years. 5

Advertising Essay

Advertising Essay Free Online Research Papers In today’s world advertising is an important part of our economy. Advertisers are hired by companies, to come up with ads that will sell their product. Advertisers and marketers say that the world of advertising is very important because it helps to run the capitalist society that we have in this country. They say that by advertising, it keeps the economy running. However, advertisers go way too far in trying to sell their product. They use a language full of euphemisms to try and trick the consumer into thinking their product is the best on the market. They use such ploys as applying their product to children, knowing that children are inexperienced in today’s market, to try and sell their product. They also use things like color and coarse language to make the product appeal to the consumer. Advertisers go too far in their advertisements, in order to compete with their rival company and to make money. Your job is to figure out exactly what each word is doing in an ad- what each word means, not what the advertiser wants you to think it means.† In this quote, William Lutz describes a form of language that is widely used in advertising. (Goshgarian 313) The use of doublespeak helps advertisers make their product seem as if it is a miracle product. In doublespeak advertisers, don’t use definite words. This makes the product have no definite levels of how good the product works. The only thing these words express is that the product has exponential or never-ending possibilities. In this way, advertisers are able to show, legally, that their product has absolutely no flaws. Most advertisers try to make their product seem better than any other product that is on the market. With the use of doublespeak, they may use lines like, â€Å"this product takes out virtually all stains†. (Goshgarian 303-304) However, what does virtually really mean? If the product can not get out all stains, what stains can’t it get out? If advertisers told people this in their TV commercials, and magazine advertisements, people would not want to buy the product. That is why they throw in words like practically, virtually, and almost, so that they are not telling the whole truth, yet they are not lying either. Lutz talks about other â€Å"weasel words† used in doublespeak in advertising. Words like â€Å"new and improved†, â€Å"acts fast† and â€Å"like magic† help advertisers in making their product seem better than others. (Goshgarian 304-306) When an item is new and improved, what is it improved from? What was wrong with the old version of this item? Also, if there was something wrong with the old item, what is to say that there will not be anything wrong with the new item? Still, consumers travel down the aisle of different stores and see â€Å"new and improved† and they figure it has to be the best of them all. Let’s examine â€Å"acts fast†. When an advertiser describes the product with the phrase â€Å"acts fast† they try to show that the item will work faster than other products. However, what exactly does that mean? Does the product run fast, cook fast, drive a car fast, or speak fast? It is not known exactly what the product does. People assume that the product that â€Å"acts faster† is the best product for them. Sometimes advertisers use the word â€Å"like† in an advertisement. This stops the consumer from concentrating on the product, and exactly what it can make your life â€Å"like†. If an advertiser claims a certain tire makes your car drive like it is floating, peopl e start thinking about their car floating. Personally, I would rather drive a car that floats, and so would most consumers. This makes the consumer want to buy this product, and once again the advertiser wins. Lutz makes a good point in saying that these doublespeak slogans help sell products. â€Å"Remember, the ad is trying to get you to buy a product, so it will put the product in the best possible light, using any device, trick or means legally allowed.† (Goshgarian 313) Another thing advertiser use in their commercials is the use of additives or accessories. In the advertisement of a product, an advertiser may say that the product has a high amount of a certain chemical that no one that uses the product actually has heard of before. If people hear things like â€Å"Certs contains a sparkling drop of Retsyn† (Goshgarian 311) Consumers hear this and say, â€Å"wow Certs is better then Tic Tacs because it has Retsyn!!† However, in reality, what on earth is Retsyn† For all anyone knows Retsyn is th e leading cause of gum disease, who knows. Consumers hear scientific words like this and think that this is coming from a smart scientist that knows that Certs is better because it has Retsyn. Another example of advertisers trying to sell their product by any means necessary is the tobacco industry. On most cigarette advertisements, it shows a few good-looking men smoking the cigarette that is being advertised, and they are surrounded by a few great looking women. Advertisers find this to be a perfect way to sell their product. If they have their advertisements focus on children, then the kids, who do not have much experience as a consumer will believe every word the advertisement says. For example, if a child sees a commercial for a brand new toy on the market, advertisers will show the toy almost life-size, running through real swamps (puddles) and climbing real mountains (a mound of dirt). In some instances, the toy even takes human traits like language and movement, on its own. When a child sees this commercial he right a way knows he must play with that toy. Children don’t usually have a job or a bank account, or any form of their own income, so they always go to their parents first when they want something new. If the commercial works correctly, the young child will be bugging his or her parents for that toy until one of them takes them to the toy store. Throughout this aisle, the child sees such items as Lion King action figures, balls, games, coloring books, video games, CDs, and other paraphernalia. With the movie that the child had seen fresh in his or her mind. The toys remind them of the fun time they had at the movies the other day. They quickly find their mother or father in the store and try to convince them to buy the Lion King toys for them because they remember how much they loved the movie. This works for other products too besides toys. If a mother wanted to buy her child a new toothbrush, and they show their child a plain red one, and then one with Simba on it, without question they will choose the Simba toothbrush. This is just another example of how advertisers use children to sell their product and make a lot of money. Types of images also have a part in how advertisers market their product. The use of colors in commercials and magazine advertisements appeal to the human eye. For example. In a McDonalds commercial, you never see the color puke green, brown, gray, or blue. This is because the first color that the brain associates with food are red and yellow. This is why in the McDonalds logo all you see is the â€Å"golden arches† with red in the background. This also may be why Coca-Cola sells more soda then Pepsi-Cola. The Coke can is predominantly red while the Pepsi can is blue. Damn is a word that has always been considered a borderline swear word. Nowadays damn is allowed to be heard on commercial television. When someone hears the word â€Å"damnâ€Å" on TV it is added to the subconscious of their brain. This message is stored in the person’s brain until the next time they need to go buy new tires. There seem to be no stopping advertisers as they continue to toy with our basic emotions to try and sell their products. Advertisers use euphemisms, color, and bold words to sell their stuff. Advertisements that lure children and â€Å"tough† guys are things that help advertisers compete in today’s capitalist society. C onsumers should start becoming smarter when it comes to deciding what items to purchase for their family. Research Papers on Advertising EssayFalse AdvertisingDeveloping Branding StrategiesA Marketing Analysis of the Fast-Food RestaurantJean-Jaques Rousseau EmileInternational PaperDefinition of Export QuotasChildhood Obesity EssayAmerican Central Banking and OilBiological, Strain, Radical Theory EssayCash or Card?

Sample Example Paragraph - Junk Food Junkie

Sample Example Paragraph - Junk Food Junkie One way to make our writing more vivid and interesting is to add examples that support a main point. The following student  paragraph is clearly organized and effectively developed with specific examples. The one thing the paragraph lacks is a satisfactory concluding sentence. Respond to the questions that follow Junk Food Junkie, and see if you can come up with a good ending for the paragraph. Junk Food Junkie I confess: I am the worst junk food junkie in this great gluttonous galaxy of sugar, salt, and fat. You can keep your lentils, granola, and prunes. I want calories and carbohydrates, burgers and fries. Within minutes after waking up grouchy and puffy eyed in the morning, I stumble to the kitchen and pour myself a tall glass of ice cold Pepsi. Ahh! My tongue tingles and my eyes pop open. I then have the energy to eat. I rummage through the refrigerator, push aside the yogurt and apples, and there it is: a slice of congealed pepperoni pizza. Thats enough to get me off to school and through my first class. Of course, I then head to the store on my first break for a Snickers bar and a Diet Mountain Dew. The lite soft drink, you see, compensates for the calories in the candy. An hour or two later, for lunch, I gobble down a row of Golden Double Stuf Oreos and a peanut butter sandwich, all sloshed down with a pint of chocolate milk. Later in the afternoon I stop at Five Guys to devour a do uble bacon cheeseburger and a monster order of sodium-loaded fries. Finally, before going to bed, I knock off a bag of Philly Cheese Steak Rippled Potato Chipsdripping with onion dip. Study Questions The writer uses chronological order to organize her examples. List the time transitions that you find in the paragraph.  (See  Cohesion Strategies: Transitional Words and Phrases.)Identify the short sentences used by the writer to guide us from the Pepsi example to the pizza example.What sentence does the writer use to guide us from the pizza example to the next example?Create a sentence that you think would conclude this sentence effectively. For sample responses to these study questions, go to page two. Here are sample responses to the study questions that accompany the student paragraph developed with examplesJunk Food Junkieon page one. (1) The time transitions in this paragraph include Within minutes after waking, then, An hour or two later, Later, and Finally.(2) and (3) These sentences should be easy to spot:- Ahh! My tongue tingles and my eyes pop open. I then have the energy to eat.- Thats enough to get me off to school and through my first class.Note that complete sentencesas well as individual words and phrasescan be used to make smooth transitions in a paragraph.(4) Various answers are possible. Heres the concluding sentence that appeared in the students original paragraph: Only then do I drift off to sleep, counting onion rings in the deep fry and hot dogs on the grill. See also: Sample Example Paragraph: Confessions of a Slob.

Dude, your a Fag Essay Example | Topics and Well Written Essays - 500 words

Dude, your a Fag - Essay Example Pascoe dealt with the issues of racial diversity in a very delicate manner while making her point. This is followed by an explanation of the significance of compulsory heterosexuality in the discourse of masculinity. Pascoe sufficiently highlights the rape culture while explaining how boys tend to escape the specter of being a fag. Pasco then highlights and compares the aspect of masculinity between two groups of girls. The first group is that of gay-straight political young girls and the other group is that of jocks that may often be seen playing basketball that represent the hip-hop culture and are generally black. Many girls belonging to the second category are lesbians. The popular basketball girls tend to be more masculine in their actions and behavior as compared to the GSA girls that would rather investigate such norms. With this, Pascoe concludes that masculinity fits good with the girls who project patriarchal norms. In the end, Pascoe suggests some policies that would incre ase the awareness and tolerance of the high school management towards the gender diversity and expression of sexuality. Thus, they would be in a position to minimize harassment of gay students, girlish boys and other female students in the high schools.

Explain why successful projects start with accurate project definition Term Paper

Explain why successful projects start with accurate project definition and are delivered through open and adaptive project systems - Term Paper Example This is the reason why experts advise against closed systems, which do not present any level of adaptability. This paper will demonstrate that accurate project definition and the adoption of open and adaptive systems are factors that lead to the success of a project. Project Definition is a complex process that is defined by Kà ¤hkà ¶nen (1998, p. 625) as â€Å"The process prior to final investment decision-making†. This process has crucial element, which is the recognition of the clients or stakeholders’ necessities and â€Å"specification†. Specifically trying to understand the stakeholder’s needs in order to deliver an adequate outcome, with keeping into consideration the three main factors that will measure the performance of this project, which are time, budget, and quality; project manager and his team must be aware of this element and they should understand them clearly (Cano & Lidà ³n 2011, p. 528). This process considered a vital stage since all hazards that might emerge and is associated with the project will be examined (Neal 1995, p. 5). In order to fulfill and cover more aspects of the definition Walker highlighted an important side which most of the definitions lacked it. He mentioned the resources, w hich includes people who are a key factor to deliver the project. Since the projects cannot be achieved without managing people and by their work, it is essentially vital to include them in the definition (Gibson Jr & Cho 2000, p. 115). Kà ¤hkà ¶nen stated that in order to boost the possibility of achieving an effective project, there are two points; initially, there should be â€Å"strategic information† to make sure that the possessor has a clear and adequate knowledge of the chances that will lead to an effective project. Second, the fundamental venture execution plans must be considered as an important part of the definition. From the same point of view, Cano and Lidà ³n addressed it briefly as clarifying and building an accurate

Wal-Mart Strategic Management Essay Example | Topics and Well Written Essays - 2750 words

Wal-Mart Strategic Management - Essay Example But certainly the situation was not the same in the late 1950s or early 1960s, when Wal-Mart began its operations. Porter's five forces analysis proves to be quite useful in finding out the attractiveness of an industry. Porter came out with the five forces analysis, which helps in analyzing the attractiveness of an industry by taking into account different aspects of the business. Porter's Five Forces have become a yardstick for assessing industry profitability. This helps the retailer in consistent performance and planning. The five forces are; Suppliers: In today's context, large supermarkets like Wal-Mart have the overwhelming advantage over the small shopkeepers, as they are in a position to dictate the price they pay to the suppliers. The situation may not be as challenging for suppliers as now, but the lucre of supplying large quantities to reputed companies had always been there, as it helps the suppliers to leverage the economies of scale. Well, the number of stores of Wal-Mart and its presence was not as prevalent as today, but we must also take into account that the population and number of customers too was less. Therefore, even if we go back by about 55-60 years, we could easily figure out that the power of suppliers was not substantial enough to dictate terms to Wal-Mart. This helped the company to further strengthen its discount retail business. Competition: Competition in the retail business is a relatively newer phenomenon. The era of colonialism can very well be said to have given shape to the trend of globalization, but the roots of modern era of globalization came on the horizon in the late 1970s or early 1980s. Policies of liberalization by many countries around the world provided the all important catalyst to the modern era of globalization. There were indeed some reputed companies like K-Mart, Sobeys Inc, Family Thrift Centre etc in the retail business when Wal-Mart came out its concept of discount retail business, which might have given interesting competition to Wal-Mart even during those early days. Potential Entrants: Looking at the number of retailers and timeline of their origin, it becomes quite clear that the retail business seemed to attract quite a few entrepreneurs. Dan's Super Market, Wally's Supermarkets etc. are some of the new entrants during the 1950s, which found the retail business quite attractive. Therefore, while carrying out the discount retail business, the threat of new entrants was quite genuine one for the company even during those days. Buyer/ Customer's Power: If we go by the present circumstances, it is amply clear that today the customer is indeed treated like a king. Today companies believe in trying all out efforts to invite the attention of the customers and provide them with attractive discounts, better quality products and services. But the situation

Vinamilk Marketing Analysis

Vinamilk Marketing Analysis This report aims to analyse how the strategic operational process and management contributed to the business vision of Vinamilk ¹ which is becoming the leading milk products manufacturer in Vietnam. First of all, by identifying precisely customers expectations of company products, the operations performance objectives will be determined in order to make the process of producing and delivering products could be processed efficiently. These objectives are aiming for the final purpose of the whole process is providing products in a way that maximise customers satisfaction. Secondly, the performance objectives identified in the previous part will then be translated into significant action which is designing the manufacturing process. Put simply, manufacturing process of the company will be designed appropriate for what the company is trying to achieve. The chosen process design also needs to match with the characteristics of an output resources and it is manifested through lay-out. Finally, some recommendations will be provided in order to overcome the shortcomings that the company has been facing in managing its production and delivery process 1.1 Background of company Vinamilk company established in 1976 as the Southern Coffee-Dairy Company, then renamed to United Enterprises of Milk Coffee Cookies and Candies I in 1978 and finally Vietnam Dairy Company was formally established in 1993. In 2003, follows its IPO to the Ho Chi Minh Stock Exchange, the company legally changed its name to Vietnam Dairy Products Joint Stock Company (VINAMILK). The company is a state owned enterprise in which the government owns about 50.01 % of the shares and the rest of the shares are currently active trading at the Ho Chi Minh Stock Exchange.The principal activities of Vinamilk are manufacturing and distributing products derived from milk such as fresh-milk, condensed milk, powdered milk, yogurts, ice-cream, cheese and others drinks such as fruit juice and soya milk. According to Euromonitor, it has been the number dairy player in Vietnam for the three years ending 31 December 2007.From its equitization in November 2003 to now, the sales of Vinamilk have experienced an average growth rate of 21%/year. In 2009, total sales of Vinamilk have reached a record of over VND 10,000 billion and its profit also has got the highest amount ever before.Vinamilks main competitors and Dutch Lady Vietnam, a division of Friesland Foods, Nestlà © Vietnam, Abbott, Mead Johnson, Friso and Nutifood Customer Basically, when any company decides to enter a market, identifying its target markets is the very important thing needed to do. By doing so, a company will define precisely the groups of particular customers it wants to serve and therefore could get right products or services to a right person or company. In order to target the market, a company would firstly segment its market into smaller segments, each segment is a group of purchasers with the same set of needs and buyer behavior Back to Vinamilk, by breaking up its market based on analysing demographic and geographic variables, it can be seen that Vinamilks goal is to satisfy all customers from kids to elder in any occupation. Especially, the group of kids under 14-years-old is considered the target market that Vinamilk wants to come forwards. In the present time, Vinamilks segment in rural areas and small towns has been weak, thus, this segment will also become the target market which Vinamilk want to focus more in the early fu ture. With the products which is directly refers to the health of customers as Vinamilks products, quality always is the issue that the customers care the most. Products need to match with the requirement for hygienic and safety food and the ingredients need to be ensured their orginal resources. Otherwise, different customers will have different taste and different preferences, but generally their preference always change, they could also willing to try a new product, new flavor or even the same products with a new layout design. In addition, one of the most important element when choosing a product is price, a product with good quality and acceptable price in comparison with other products will be regarded as a sucessful product. These three elements mentioned above are the requirements of customers to Vinamilk products. After packaging, products are delivered to consumers through two distribution channels: Traditional channel Distributors à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ Outlets à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ Consumers Modern trade Supermarkets / Metro à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ Consumers The distributors, supermakets and outlets are regarded as the internal customers of the company in the supply chain. Delivering products on time is considered the most important thing in which the company needs to concern. If the delivery process because of some reasons are delayed, it will lead to many problems, in which might directly influence to their businesses. CONSUMERS 3.0 Operations INPUT RESOURCES TRANSFORMATION PROCESS OUTPUT RESOURCES Figure 1.1 Operations through-put process (Source: Slack et al.2009) Transformed Resources Raw materials Main ingredients for products derived from milk: imported milk power, fresh milk from domestic farms. for other products: fruit juice, soya beanà ¢Ã¢â€š ¬Ã‚ ¦ Others ingredients: sugar, Transforming Resources Facilities Process technology International standard assembly line Modern manufacturing facilities Staff Group of skilled engineers who control mechanical systems Raw materials quality analysis Processing raw materials Final quality testing processing Packaging Finished products Analyze the 4VS High volume Vinamilk products are produced at 9 factories with the high capactiy approximately of 570.406 tonnes per annum and distributed to all provinces of the country. The manufacturing processes are taken systematically from processing raw materials to packaging finished goods. In each process, a team of staff as engineers and workers will directly specialize in tasks related to this process. Their tasks are repeated and systemized in the standard procedures, therefore it is often worth developing specialized technology that gives higher processing efficiencies ( Slack, et al). Low variety The product portfolio of Vinamilk is diversified with over 200 different types of products however except fruit juice and soya milk, all products are derived from the main resource is milk( www.vinamilk.com.vn). Raw materials are gone through the similar processing stages, could have some different preparation in the next stages, but it doesnt impact much on the standardization systems. Low availability (Rowbotham et al) With the stable and predictable demand from customer for dairy products, Vinamilk is always actively the way it produces and distributes products to market through maintaining the stability of milk material sources. Although ice-cream products are products have the seasonal charateristic, with the demand of it in the summer time higher than other season, its changing demand doesnt impact much on the general production situation of the company. Low visibility The way Vinamilk analyses its customerss behaviour basically depends on salespersons who are committed to understand the consumers preferences in their regular contact with customers across different outlets. Performance Objectives The objective of the production management is to produce goods and services of Right Quality and Quantity at the Right time and Right manufacturing cost (Kumar Suresh,2009) Quality Quality means doing things right, trying to satisfy customers by providing goods and services which are fit for their purpose. The quality advantage in manufacturing and service operations can be achieved through a skilled workforce, adequate technology and effective communication of quality standards and job specifications.(Rowbotham,2007) Being the company operating in the food branch, quality is regarded as the first important objective that Vinamilk needs to care for. All Vinamilk products are produced by the modern system machines and closely controlled by the International Quality Control Standards of ISO 9001: 2000 and HACCP certified by the world leading corporations. These productss quality are also ensured to fully announce as stipulated by the Laws under the direct and indirect supervision of competent authorities. With such the control process and strict supervision of competent authorities, released Vinamilk products are qualified with food quality, hygiene and safety standards in accordance with the published standards. Additional, the stability of milk material sources is extremely important as it helps Vinamilk maintains and increases the productivity. As a result, Vinamilk have established stable relationships with suppliers and have committed to purchase high quality fresh milk at the highest price. Th e companys factories, which are located in strategic locations near farms of milk cows, enable the company to maintain and improve these relationships with suppliers. Speed An extensive distribution network located nationwide with 201 distributors and over 141,000 outlets in 64 provinces and continued being expanded over time allows Vinamilk to bring its core products to consumers in a fast and effective way. In addition, Vinamilk has a range of modern factories located along the country that helps to reduce transportation expenses as well as to make a way the companys products are distributed to customers becomes easier and more convenience. Furthermore, the company has two transport enterprises, one is located in suburbs of Hanoi specialised in distributing products for Southern, and one is the main distributor for Northern, which is placed at Ho Chi Minh stuburb. Flexibility Flexibility means being able to change what you do to respond to changes in customer requirements in terms of the products and services design, volume, mix and delivery times. This can be achieved through dependable suppliers, mobility of multi-skilled labour, and versatile equipment, etc. The product portfolio of Vinamilk is so diversified and successfully satisfies the increasing various demands of consumers. The company owns 3 core brands, in which Vinamilk and Dielac are two key brands and Vfresh is a new one but it offers a great potential for development. Vinamilk products are divided into 6 groups and each group also consists of specific brands for specific customers. For instance, group of powered milk: Diealac Alpha for kids. Dielac Pedia for children with poor appetite and malnutrition. Dielac Mama for pregnant and breast feeding woman. Group of liquid milk: For Adults ( 100% Fresh Milk, UHT Milk Flex) For kids ( UHT Milk kid) Vinamilk has continuously introduced to the market its new products to meet the diversified demands of consumers, including Vinamilk Aloe Vera Yogurt Milk with rich source of vitamin A and E, Dielac Diecerna, Vinamilk Slimming Milk, orange smoothies, etc.. Cost With the manufacturing milk products like Vinamilk, milk materials sources being one of the main bought -in items which has a great influence to the price of products. The fluctuations of input resources may be due to many causes, however in general the increase of input resources will lead to the increase of finished products. In order to stabilize the price of products, Vinamilk has established stable relationships with suppliers and till now approximately 60% milk material has been bought from domestic sources. Vinamilks factories are located near farms of milk cows, enable the company to maintain and improve these relationships with suppliers as well as help the company to limit the costs incurred from delivering milk material. Dependability Dependability means the ability of a firm to deliver a product for customers with the exact time promised. Customers might judge the dependability of an operation only after the product and service has been delivered. For instance, one supermarket is the distributor of Vinamilk, the delay of delivering products is shown clearly in the way the supermarkets sheves have been being empty for a long time. This trouble has the huge impact to the business situation of the supermarket while its customers can not find the product they need, and so on. The delay of delivering products to customers may be caused by many reasons in which the most important reason is the quality of manufacturing process. One stage in the process goes wrong, will lead to a whole manufacturing get troubles. If the company does not do well to perform dependability, the delivery is always late, therefore the company itself will lose the goodwill of customers. As a milk company, Vinamilk considers quality is the top target, therefore, its processes have been designed as a error-free process in which some unpredictable errors that may affects the quality of finished products will be minimized. Vinamilk is one of the companies that apply the HACCP approach in manufacturing process. The HACCP approach is a scientific system for food safety assurance (Nguyen et al.,2004). Its main purpose is to provide a system whereby food businesses can control quality and safety throughout the entire food operation.(Applying quality function deployment in food safety manage ment, British Food Journal Vol. 112 No. 6, 2010 pp. 624-639). ( Source: Slack et al.2007) Figure 1.2 Polar diagram for Vinamilk 3.0 Process design The whole point of process design is to make sure that the performance of the process is appropriate for what the operation is trying to achieve(Slack et al,2007). Therefore, it can be said that operations process design is an translation of performance objectives. A question here is What type of process design currently adopted in Vinamilk? Generally, the basic process for all products in Vinamilk is the same. Raw materials are tested, processed, contained, then containers are filled, capped, labelled and packed. Inspections are carried out at appropriate stages.Therefore, an idea to adopt batch process can be given. In a batch environment, the basic machinery is fixed in place, but it is used on different batches of different products( Rowbotham et al,2009). For instance, raw milk and other main raw materials all need to pump into the preventation silo from which the milk will undergo the sterilization process. (http://www.dairyvietnam.org.vn/). In this example, sterilizing machine is fixed machine, it can be used to sterilizing say, a batch of whatever yohurt, freshmilk or powered milk. After sterilizing, raw milk is undergone four more processes such as homogenising, spliting a certain amount of butter from milk, final processing and packaging. Some appropriate adjustment of parameters can be carried out in order to produce different type of products. Like for whole milk products and low fat products, butter will be added until it reaches the level of fat at 3.25 percent and 1 percent, respectively in the processing. Read phonetically However, because of the high volume characteristic of output resources, the production processes have been conducted repetitive, thus, it could be said that the whole manufacturing process of Vinamilk is also a mass process. Basically, flowlines are inflexible because of the design just allows to produce a particular product at a particular rate of output. Therefore, if demand for the product changes, capacity cannot be easily increased and reducing output simply reduces utilization and may result in very little cost saving. An idea of the process design that mixed between batch process and mass process applied in Vinamilk is called group technology will overcome drawbacks of batch and mass process individually. Group Technology (GT) is the analysis and comparisons of items to group them into families with similar characteristics (Kumar Suresh, 2009).Rowbotham et al., 2007 has the explanation of group technology as belows: Group technology can be seen as an attempt to obtain some of the cost benefits of flowlines in a batch environment.A company manufacturing 200 different products will often find that these products fall into families based upon their manufacturing characteristics, and a group of perhaps ten products could require very similar processing in terms of machinery, process sequence and operation times. While the demand for each product individually will not be great enough to justify dedicated plant and labour, the output for the whole group may be great enough to justify setting up dedicated facilities. The group technology organization rarely leads to fully fledged flowlines and is more likely to lead to small manufacturing cells containing the necessary plant and labour for that group of products. Set-up and control are easier and transport is reduced compared with batch operations. Compared with both batch and flow operations, workers can see the context of their work within the overal l scheme since group technology cells are usually small enough so that all process stages are visible from every point. The process design is expressed through layout which is simply understood as the physical arrangement of production facilities used in production. The basic aim of a group technology layout is to identify families of components that require similar of satisfying all the requirements of the machines are grouped into cells. (Kumar Suresh, 2009). Vinamilk could consider a group technology organization based upon the five groups of products identified: Group of powdered milk and infant cereals Group of condensed milk Group of liquid milk Group of yogurt, ice-cream and cheeses Group of fruit juice, soy-bean milk, purified water It means that five cells layout are designed and each of them is capable of satisfying all the requirements of the component family assigned to it. In another word, all the components assigned to a cell are almost processed within that cell itself. Like the cell of powdered milk and infant cereals has the process line which comprises sterilizing, drying, additional micronutrients, mix, containing and packaging process. The cost of transportation and equipments are minimized in group technology layout. Furthermore, group technology is help to reduces production planning time for jobs as well as set-up time. 4.0 Conclusion In conclusion, this report gives an illustration of how important operations management has contributed to the success of Vinamilk in Vietnam market. First, Vinamilk understands what is important for its customers includes: high quality, stable cost, a wide range of products and reliable delivery. Seconds, the way it produces and delievers its products is right for the market. Thereby Vinamilk can indentify the order- winning and qualifying objectives is price and quality, range of products, respectively. The internal performance objectives are also determined as cost, quality and speed. 5.0 Recommendation At the present time, the manufacturing process of Vinamilk is being proceed well which is reflected in the ways Vinamilk have applied the lastest technology in manufacturing and packaging for all factories. Vinamilk is also the only company in Vietnam which possesses the system of machines that uses the eject-deciccation technology by Niro Denmmark, a world leading company in industrial desiccation technology. The company should maintain and promote the results achieved in the future