volkswagen heads east essays

volkswagen heads east essays Volkswagen Heads East (or Skoda Heads West) Competition in the global auto industry has become increasingly fierce among the dozen surviving major manufacturers in the early 1990s. With the dramatic successes of the Japanese leaders (Toyota, Nissan, and Honda), both the North American and European industries have become subject to intense rivalry among U.S., Japanese, and European automakers. If we look at the Table 1, it shows the positions of major competitors in Western Europe during 1990. These conditions have led to calls for protection in the European Community against outside producers, as well as responses by the European car companies looking to solidify their positions. The increasing intensify of competition in Europe appears to due to several factors. First and the most important, the Japanese firms expanded their local production aggressively in North America during the 1980s, and now they are looking to the European market as the last major target in the global industry where their positions are weak. The leading Japanese firms, with their high quality and low-cost cars, produced growing profits and market shares during the late 1980s at the same time as their U.S. and European rivals (broadly speaking) have faced declining shares, low profits and/or losses, and generally difficult conditions. Second, the opening of Eastern Europe that began with Soviet President Gorbachevs policy of perestroika has led to aggressive strategies by several firms to build business in Eastern Europe. And third, the European Communitys goal of achieving much greater economic integration by the end of 1992 has led to Japanese and U.S. automakers to pursue more exten sive local production in Europe. These firms want both to benefit from region from region-wide economies of scale that the reduced commercial barriers will allow and to avoid being excluded by whatever protectionism may occur against non-European firms after 1992. ...

Good Organization Is Good Strategy With Lindsay Scarpello From OBI Creative

Good Organization Is Good Strategy With Lindsay Scarpello From OBI Creative Does it feel like you are trying to herd cats? Managing your marketing that way is not strategic. Get organized to manage your time, help you predict how long projects will take, and plan ahead to get real results. Today, we’re talking to Lindsay Scarpello, an organizational mastermind with a background in journalism. Marketers need to think like journalists. Learn organizational and time management skills, as well as how processes and workflows are imperative for success. Some of the highlights of the show include: Lindsay’s role at OBI Creative, a research and communications advertising agency Lindsay’s employment background in journalism and marketing Build trust with customers through education and high-quality content Organizational skills needed for marketers to succeed Time Management: You can’t miss deadlines and must be willing to hustle Decipher and present data in a digestible way Find and implement tools to maximize your time; keep using what works for you Lindsay plans ahead to stay organized with her time Be aware of what’s going on by using To Do list apps, notebook, or other tools Build a foundation of organizational skills to boost results and be an investment Organization becomes a habit in your personal and professional life Spend time defining processes to be able to execute them Content Planning Process: Research, build strategy/create steps, receive feedback, and implement How to plan content ahead of time using rules of marketing Be tech savvy and have working knowledge of all Microsoft Office programs Know how your brain works and your company’s goals   Ã‚   Powered by PodcastMotor Actionable Content Marketing powered by By AMP083: Why â€Å"Good Organization Is Good Strategy† With Lindsay Scarpello From OBI Creative 00:00/00:00 1x 100 > Download file Subscribe on iTunes Leave Review Share Links: Lindsay Scarpello OBI Creative Mary Ann O’Brien Wunderlist Evernote Microsoft Office Panda Planner HubSpot Buffer Flywheel AMP on iTunes leave a review and send screenshot to podcast@.com If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Lindsay: â€Å"I think it all goes back to writing. I think being able to write content and create content has been paramount to brand success.† â€Å"In order to engage on social, in order to attract customers, regardless of what kind of customer you have, you have to build trust.† â€Å"You have to be planning ahead because the news doesn’t wait for anyone.†

Film Review on The Sixth Sense Essay Example | Topics and Well Written Essays - 1000 words

Film Review on The Sixth Sense - Essay Example This is in addition to the fact that the movie made an important contribution in the film industry in terms of cinematography on the basis of the Academy Awards nominations (Kennedy, Marshall, Mendel, and Shyamalan, 1999). The Sixth Sense can be considered to have important contributions in the manner of creating films on the basis of different points such as the story line, the plot and the issues discussed. It can be considered as a film that is not classified as an ordinary thriller film since the main character’s capability lightened the effect of the film. Although this is the case, the said factor and style of the film brought it farther from the surreal aspect and nearer to reality. The said effect made it stand out and create impression apart from other films classified as thriller. The support of the adult to developing and growing up children can be considered as one of the important issues that can be observed in the film. The issue had been presented in the support needed by one of the main character, Cole Sear, related to his gift and capability of the paranormal events regarding communication with dead people and helping them. Due to the fact that even the boy’s mother had difficulty in believing and supporting him, the need for support and care in terms of his talent had been answered by the expert assigned to cure his perceived hallucinations, the child psychologist, Dr. Malcolm Crowe. The child himself had been changed by the support given by the doctor. He started to learn how to communicate and help the dead people he is seeing and how not to be afraid of them anymore. Basically in the process he was able to gain confidence that made the development of his character towards the positive aspect. Aside from the fact that he was able to face his fears, his relationship with his mother also improved. The whole movie can be considered to present different cases wherein the child’s development had also helped the people

Asbestos Essay Example | Topics and Well Written Essays - 2250 words

Asbestos - Essay Example An estimated 1.3 million employees in the construction and general industry are at risk. No doubt, we are exposed to a certain level of asbestos material all the time. Asbestos, in the finished form, does not pose any health hazard. Remodelling, repair, maintenance, demolition, sale and transport combined with rough handling all can release these deadly fibres into water or air2. Inhalation of these fibres for a continuous period could be extremely dangerous. . Chrysotile, a fibrous mineral which neither burns nor rots, flexible with maximum tensile strength, extremely useful, lightweight, can create a formidable surface mixed with cementing materials, could be used as high temperature seals and gaskets, known over 2000 years, first mined in Russia, Italy and Canada. Old products, unlike today's improved technological ones, crumbled easily under pressure and released more harmful fibres. All these fibres are non-inflammable Asbestos is a highly emotive topic with two shrill schools of thought, one saying that asbestos should be banned; another arguing that asbestos of today would not be a killer. European Union (EU)3 and the United Kingdom (UK)4 both argue that asbestos is carcinogenic and targets multiple organs of the dust inhaler. According to their rules all types of asbestos are harmful and there is no safe level of exposure and the weight of evidence to support this is incontrovertible and historical. It is impossible to control the exposure to asbestos in workplace and hence, alternative products must be used. Asbestos should be discarded as a harmful object and should be banned, to protect public health. This risk-based approach depends on the fact that there is no identified lower exposure limit to which workers can be safely exposed.5 In spite of the overwhelming medical reports, there is little scientific research evidence to back this viewpoint and the entire exercise seems to be more of a public emotional grandstand. Asbestos is heat resistant and is used in a wide variety of industrial and domestic appliances and this makes it particularly difficult to avoid it completely. It is a mineral fibre used in a variety of building construction materials for insulation and it is also a fire-retardant. The necessity of completely stopping the usage too is questioned by many scientists. The Canadian Chrysotile Institute

Pizza Hut Essay Example for Free

Pizza Hut Essay Chiken wings, Spicy wedges, BBQ chiken spin Rolls, Cheese Stuffer, Flaming Wings, Garlic Bread, Garlic Bread Supreme, Garlic Mushrooms, Potato Skins, Behari Chiken Spin Rolls, Pizza Hut platter1, Pizza Hut platter2 . | 2. | Soup Salads:| Sweet Corn and Chicken Soup, Mexican Tomato Bean Soup, Salad Bar. | 3. | Pastas:| Lasagna Florentine, Fettuccine Alfredo, Spaghetti Bolognaise, Creamy Tomato Penne. | 4. | Sandwiches:| Philly Steak Sandwich, Tuna Melt Sandwich , Mexican Chicken Sandwich. | 5. | Pizzas:| Base(PAN pizza, thin’ncrispy Pizza, Stuffed Crust Pizza, Seekh Kebab stuffed Crust Pizza). Supreme(Chicken Supreme, Super Supreme). Chicken Feast(Chicken Tikka, Chicken Fajita, The Euro, Fajita Sicilian, Afghani Tikka). Local Delight(Behari Chicken Pizza, Shawarma Pizza). Beely Treats(Meat Lovers, Hot and Spicy). Classic Pizza(Cheese Lovers, Veggie Lovers). D. L. Y Pizza(Margherita With Toppings(Veggies, Meats, Extra Cheese)). Splitzza(Split the topping and double the taste). | 6. | Desserts:| Starwberry Cheesecake, Ice Cream, Triple Treat, Lemon Cheesecake, Brownie a la Mode, Chocolate Cheesecake, Chocolicious Brownie, Size Does Matter. | 7. | Beverages:| Soft Drink, Fresh Lime, Mineral Water, Orange Juice, Cappuccino, Hot Tea, Coffee. | | | | DEALS | | Serves1| 1 Personal Pan Pizza and a serving of Pepsi. | | Serves2| 1 Regular Pizza, 2 pcs. Garlic Bread Supreme, 1 Salad and 2 servings of Pepsi. | | Serves3| 2 Regular Pizzas, 4 pcs. Garlic Bread Supreme, 1 Salad and 1. 5 ltr. Pepsi. | | Serves4| 1 Large Pizza, 1 Regular Pizza and 1. 5 ltr. Pepsi. | | Serves5| 2 Large Pizzas, 6 pcs. Garlic Bread Supreme, 1 Salad and 1. 5 ltr. Pepsi| | Serves6| 2 Large Panormous Pizzas and 1. 5 ltr. Pepsi. | | Serves1| 1 Personal Pan Pizza and a serving of Pepsi. | | Serves2| 1 Regular Pizza and 2 servings of Pepsi. | | Serves3| 1 Large Pizza and a Pitcher of Pepsi. | | Serves4| 1 Panormous Pizza and a Pitcher of Pepsi. | | | *MIDNIGHT FIESTA: Valid from 12:00 am onwards. Valid for Dine In , Delivery and Take Away. | | Serves1| 1 Personal Pan Pizza, 1 serving of Pepsi and 1 Surprise Gift. | | Serves2| Potato Wedges, 1 serving of Pepsi, 1 Surprise Gift and 1 serving of Ice Cream. |

Journal of a Titanic Passenger Essay -- Journal Diary entry titanic Es

Journal of a Titanic Passenger I am writing my first entry aboard this incredible vessel today, primarily because I have been spending the last three days exploring the sections open to my fellow third-class passengers and I. What I have seen is extraordinary, especially when first boarding the ship. The halls and staircases of the first class section were like nothing I had ever seen before in my life. They were blanketed in luxury from end to end. The first class passengers I had managed to see wore their best garments boarding the ship and were conversing with each other about their rich lives back home. I believe I even saw Mr. John Jacob Astor, a man I had heard much about for his contributions to the American fur trade. I had heard that he would be aboard for the maiden voyage of ...

Love and Loneliness using Sputnik Sweetheart by Haruki Murakami Essay

Humans are probably the greediest animals that have walked on the face of earth. There is always a want to achieve something greater than what one has. This might be a positive force on one hand, but on the other it can leave someone completely unsatisfied and unhappy with their life. One of the things out of the many which humans strive to look for in their life is love. Love, a recurring theme in novels, movies, music, poetry, drama and what not, is hard to escape from. Whether it is motherly, friendly or romantic love, we all have experienced it at some point in our lives. But does love actually exist? If we look at this question from Haruki Murakami’s Sputnik Sweetheart’s point of view, the answer would be no. Even though love is a major part of the book, there is not a single moment where two people are in love with each other. All the characters of the book have had some experience with love, but in the end all of them are managing their own lives all by themselves. The book strongly hints the nonexistence of love and the loneliness caused by it. The best way to know as to what exactly love is, is to look inside our own self. If we claim to â€Å"feel† it, something must be going on inside our bodies to give us that sense of falling or being in love. Firstly, â€Å"it’s your brain, not your heart, that falls in love† (Myers’, 51). It is evident from many scientific and psychological experiments that â€Å"human romantic love is associated with dopaminergic pathways in the brain† (Fisher, Aron, Brown, 2175). So when Sumire, a lesbian in the book Sputnik Sweetheart, â€Å"fell in love, as if she was crossing a field when bang! a bolt of lightning zapped her right in the head,† the real culprits were something known as neurotransmitters and hormones which are, in simple words, chemicals in our body that control us (Murakami, 9). Sumire was in the â€Å"lust phase† and most probably under the influence of the hormones called testosterone and oestrogen. â€Å"These hormones  as Helen Fisher says ‘get you out looking for anything’† (â€Å"The Science of Love†). The second phase or the â€Å"truly love struck phase† is seen in the book when Sumire cannot escape from the thoughts of Miu (â€Å"The science of love†). â€Å"That’s the ballpoint pen she uses; the mug she drinks coffee from† (Murakami, 50). One cannot blame Sumire for being so sappy as she has no control over the dopamine, serotonin and norepinephrine levels in her body. These chemicals are responsible for the â€Å"cloud-nine feeling†, and the loss of appetite, sleep and concentration when one is in love. This is seen in Sumire’s case too when every single time she sat down to start writing something â€Å"no matter how much she stared at the screen, not a single sentence came to her† (Murakami, 36). Heart racing, flushed cheeks, butterflies in the stomach, these all the signs of being in â€Å"love†, but it is not love, it is just chemicals in our bodies making us feel that way. Very closely tied to the brain is our mental psych and genetic makeup and it can help explain the complex topic of love well. The main objective of animals and plants on this earth is to make more of their kind so that their genes are passed on, have a better chance of surviving in the future, and can compete against others genes. Like any other animal, humans are predisposed to this kind of behaviour too. In Sputnik Sweetheart K, the narrator and Sumire’s best friend, is in love with Sumire who is a lesbian and hence cannot reciprocate his love. Even though K knows Sumire is the one he has true feelings for, his body seeks sex. This makes him â€Å"sleep around† with other women on a daily basis. Though â€Å"these little flings never aroused much passion in [him]; they were, at most a kind of comfort† for his body (Murakami, 64). According to the Maslow’s hierarchy of needs, sex is considered as important as air, sleep, food and shelter (Myers’, 331). It is one of the basic needs in life regardless of any emotional connection to the other person. Also, all the women who K had physical relationships with were â€Å"older and either were married or had fiancà ©s or steady boyfriends†. Psychology can explain even this as â€Å"men are most attracted to women who were at ages associated with peak fertility and thus teen boys are most excited by a woman several years older than themselves.† (Myers’, 106). When it comes to attraction every small factor like skin, smell and body shape play a huge role in deciding whether a woman is good to mate with or not (Myers’, 106). All these behaviours are a result of a phenomenon known as  natural selection where â€Å"nature selects behaviours that increase the likelihood of sending one’s gene into the future† (Myers’, 106). So in the end, it is not us who get to decide who we will pair up with and have children with, but it is our genes that get to choose. How can love exist when we do not even get to choose the person we get attracted to? After looking at the scientific explanations of love, it is important to know how philosophy describes it to get an overall idea of what love is. Kierkegaard, an existentialist philosopher believes only â€Å"Christian love† is true and â€Å"all other love, whether humanly speaking it withers early and is altered or lovingly preserves itself for a round of time—such love is still transient; it merely blossoms. This is precisely its weakness and tragedy, whether it blossoms for an hour or for seventy years—it merely blossoms.† (25). There is no sense of any kind of God in the book Sputnik Sweetheart, so there is no possibility of â€Å"Christian love† which Kierkegaard seems to support. The only kind of love seen in the book is either friendly or erotic love. But what he said about other kind of love, like Eros, seems to be very true since there is not a single moment where two people truly love each other and show it; the love people have for each other never really â€Å"blossoms†. Kierkegaard in his â€Å"Work of love† clearly states that there is no love if it bears no fruit and in the book, there is no â€Å"fruit†, only loneliness which can be considered as the opposite of something fruitful (28). When Miu rejects Sumires love, Sumire disappears from everyone’s lives, which was very painful for K as well as Miu. And when she comes back to K she admits how she feels and says â€Å"I think I cut something’s throat†. One cannot say if she meant it literally or not, but even if she said it metaphorically, she must feel extremely dreadful to say something like that. Secondly, love makes one completely dependent on someone else. When Sumire leaves everyone without any proper explanation K admits, â€Å"She [Sumire] helped me forget the undertone of loneliness in my life†. His love for Sumire is making him completely dependent when throughout the book it is shown how much she who is dependent on him. Love has turned the tables for him and now he is the one who is weak and vulnerable. And anyway, there is no point of loving someone if it keeps making one feel more and more alone. It is impossible to see the good part love plays as there is none. And as Kierkegaard said, love does not exist if it does not bear any fruits. If one was asked to  summarise the story line of Sputnik Sweetheart it would be something like this; K, the narrator, loves Sumire, but Sumire realises she is lesbian when she falls for Miu, a married woman 17 years elder to Sumire, and hence she cannot love K back. But due to an extraordinary incident, Miu has lost all sexual desires and so cannot reciprocate Sumire’s love. So after disappearing â€Å"like smoke† for a few days, Sumire comes back to K to give their love a try even though she knows she is a lesbian (Murakami, 103). It is easy to pick out that there is a constant search for love in Sumire’s life. â€Å"In the spring of her twenty-second year, Sumire fell in love for the first time in her life.† (Murakami, 5). Even though â€Å"in high school she had a few boyfriends, guys she’d go to the cinema with, go swimming with†, she took 22 years long to find the â€Å"right person† to fall in love with, and when she finally did, it was someone she could not get (Murakami, 11). If it was something other than love, one would have long given up on it. It is called learned helplessness in psychology. But, Sumire did not stop from trying to find love all over again and she came back to K. Love clearly seems to be a purpose in life for some people. But what is the purpose of life? There is a point in the book where K realises and says, â€Å"I’d have to survive on my own.† (Murakami, 187) However much we, as humans, feel that we are living for a purpose and there are people who care and love, the truth is that we are all by ourselves. K realises it, even though it is quite far into the book, but he does in, and in a rather painful way. Sputnik Sweetheart, the name of the book itself, suggests loneliness as it refers to Sputnik II, the Soviet satellite which was launched into space with the dog Laika, the first living being to go into space which died barking of hunger. It gives a picture of â€Å"the dark, lustrous eyes of the dog gazing out of the tiny window† into the empty space all alone (Murakami, 10). What is it about love that makes humans so desperate for it? Biology and psychology clearly explain that it is just how our bodies are made and how the animal kingdom functions. Also, according to Kierkegaard, erotic, romantic, friendly or philia love is just temporary and never develops fully. It is also seen that being in love never has a positive outcome and from what Kierkegaard said love does not exist if it does not produce something useful. So why is it that we keep seeking love? Are we just lonely  and anxious to find something more than life itself? Is it that we are lonely and by ourselves in this world, and hence cannot love, or is it that we cannot love that is why we are lonely? Either way, there is no love, but only loneliness. Work Cited â€Å"The Science of Love.† BBC News. BBC, n.d. Web. 14 May 2013. Myers, David G. Myers’ Psychology for AP. New York, NY: Worth, 2011. Print. Helen E. Fisher, Arthur Aron and Lucy L. Brown Philosophical Transactions: Biological Sciences , Vol. 361, No. 1476, The Neurobiology of Social Recognition, Attraction and Bonding (Dec. 29, 2006), pp. 2173-2186

Answer Key

Professor Mumford [email  protected] edu Econ 360 – Fall 2012 Problem Set 1 Answers True/False (30 points) 1. FALSE If (ai , bi ) : i = 1, 2, . . . , n and (xi , yi ) : i = 1, 2,  ·  ·  · , n are sets of n pairs of numbers, then: n n n (ai xi + bi yi ) = i=1 i=1 ai x i + i=1 bi yi 2. FALSE If xi : i = 1, 2, . . . , n is a set of n numbers, then: n n n n n (xi ? x) = ? i=1 n i=1 2 x2 i ? 2? x i=1 xi + i=1 x = ? i=1 2 x2 ? n? 2 x i where x = ? 1 n i=1 xi 3. TRUE If xi : i = 1, 2, . . . , n is a set of n numbers and a is a constant, then: n n a xi = a i=1 n i=1 xi = a n x ? here x = ? 1 n i=1 xi 4. FALSE If X and Y are independent random variables then: E (Y |X) = E (Y ) 1 5. TRUE If {a1 , a2 , . . . , an } are constants and {X1 , X2 , . . . , Xn } are random variables then: n n E i=1 ai X i = i=1 ai E (Xi ) 6. FALSE For a random variable X, let  µ = E (X). The variance of X can be expressed as: V ar(X) = E X 2 ?  µ2 7. TRUE For random variables Y and X, the variance of Y conditional on X = x is given by: V ar(Y |X = x) = E Y 2 |x ? [E (Y |x)]2 8. TRUE An estimator, W , of ? is an unbiased estimator if E (W ) = ? for all possible values of ?. 9.FALSE The central limit theorem states that the average from a random sample for any population (with ? nite variance) when it is standardized, by subtracting the mean and then dividing by the standard deviation, has an asymptotic standard normal distribution. 10. TRUE The law of large numbers states that if X1 , X2 , . . . , Xn are independent, identically distributed random variables with mean  µ, then ? plim Xn =  µ 2 Multiple Choice Questions (a) ceteris paribus (b) correlation (c) causal e? ect (d) independence (20 points) 11. The idea of holding â€Å"all else equal† is known as 12.If our dataset has one observation for every state for the year 2000, then our dataset is (a) cross-sectional data (b) pooled cross-sectional data (c) time series data (d) panel data 13. If our dataset has one observation for every state for the year 2000 and another observation for each state in 2005, then our dataset is (a) cross-sectional data (b) pooled cross-sectional data (c) time series data (d) panel data 14. If our dataset has one observation for the state of Indiana each year from 1950-2005 then our dataset is (a) cross-sectional data (b) pooled cross-sectional data (c) time series data (d) panel data 15.Consider the function f (X, Y ) = (aX + bY )2 . What is (a) 2aX (b) a(aX + bY ) (c) 2a(aX + bY ) (d) a2 X ? f (X,Y ) ? X 3 Long Answer Questions (50 points) 16. The sum of squared deviations (subtracting the average value of x from each observation on x) is the sum of the squared xi minus n times the square of x. There are ? several ways to show this, here is one: n n xi (xi ? x) ? i=1 = i=1 n (xi ? x + x) (xi ? x) ? ? ? n = i=1 n (xi ? x) (xi ? x) + ? ? i=1 n x (xi ? x) ? ? = i=1 (xi ? x)2 + x ? ? i=1 n (xi ? x) ? (xi ? x) = 0, so ? and we know that i=1 n i=1 (xi ? x)2 ? 17. Th ere are several ways to show that this expression equals the sample covariance between x and y, here is one: n n xi (yi ? y ) ? i=1 = i=1 n (xi ? x + x) (yi ? y ) ? ? ? n = i=1 n (xi ? x) (yi ? y ) + x ? ? ? i=1 (yi ? y ) ? = i=1 (xi ? x) (yi ? y ) ? ? 18. Correlation and causation are not always the same thing. (a) A negative correlation means that larger class size is associated with lower test performance. This could be because the relationship is causal meaning that having a larger class size actually hurts student performance.However, there are other reasons we might ? nd a negative relationship. For example, children from more a? uent families might be more likely to attend schools with smaller class sizes, and a? uent children generally score better on standardized tests. Another possibility is that within a school, a principal might assign the better students to smaller classes. Or, some parents might insist that their children are in the smaller classes, and these same pare nts tend to be more involved in their children’s education. Given the potential for confounding factors such as these, ? ding a negative correlation between class size and test scores is not strong evidence that smaller 4 class sizes actually lead to better performance. Thus, without other information, we cannot draw a meaningful economic conclusions. A correct answer should explain that we should be careful about drawing economic conclusions from simple correlations. (b) The sample correlation between N and T is de? ned as: s rN T = N T sN sT where the sample covariance, sN T , is given by: sN T = 1 999 1000 ? Ni ? N i=1 ? Ti ? T and the sample standard deviations are given by: sN = 1 999 1000 Ni ? N i=1 2 sT = 1 999 1000 ? Ti ? T i=1 2 Note that there are several alternative ways to write this and statistical programs generally use other algorithms to calculate the correlation that are less prone to loss of precision due to roundo? error or storage over? ow. 19. Wage data ( a) There are 526 observations. (b) There are 274 men in the sample. This means that the sample is 52. 09 percent male. (c) The average level of education in the sample is 12. 6 years. The median level of education is 12 years. (d) The highest education level in the sample is 18 years of school. 9 people in the sample report having 18 years of education. (e) The average hourly wage in the sample is $5. 90. The median hourly wage in the sample is $4. 65. 20. Fertility data (a) There are 363 women in the sample. (b) The average number of children ever born to a woman in the sample is 2. 3. The median number is 2. (c) The largest number of children ever born to a woman in the sample 7. Six women report having seven children. (d) 25 percent of the sample lived in the eastern United States at age 16. (e) The average level of eduction in the sample is 13. 2 years. 5

Advertising Essay

Advertising Essay Free Online Research Papers In today’s world advertising is an important part of our economy. Advertisers are hired by companies, to come up with ads that will sell their product. Advertisers and marketers say that the world of advertising is very important because it helps to run the capitalist society that we have in this country. They say that by advertising, it keeps the economy running. However, advertisers go way too far in trying to sell their product. They use a language full of euphemisms to try and trick the consumer into thinking their product is the best on the market. They use such ploys as applying their product to children, knowing that children are inexperienced in today’s market, to try and sell their product. They also use things like color and coarse language to make the product appeal to the consumer. Advertisers go too far in their advertisements, in order to compete with their rival company and to make money. Your job is to figure out exactly what each word is doing in an ad- what each word means, not what the advertiser wants you to think it means.† In this quote, William Lutz describes a form of language that is widely used in advertising. (Goshgarian 313) The use of doublespeak helps advertisers make their product seem as if it is a miracle product. In doublespeak advertisers, don’t use definite words. This makes the product have no definite levels of how good the product works. The only thing these words express is that the product has exponential or never-ending possibilities. In this way, advertisers are able to show, legally, that their product has absolutely no flaws. Most advertisers try to make their product seem better than any other product that is on the market. With the use of doublespeak, they may use lines like, â€Å"this product takes out virtually all stains†. (Goshgarian 303-304) However, what does virtually really mean? If the product can not get out all stains, what stains can’t it get out? If advertisers told people this in their TV commercials, and magazine advertisements, people would not want to buy the product. That is why they throw in words like practically, virtually, and almost, so that they are not telling the whole truth, yet they are not lying either. Lutz talks about other â€Å"weasel words† used in doublespeak in advertising. Words like â€Å"new and improved†, â€Å"acts fast† and â€Å"like magic† help advertisers in making their product seem better than others. (Goshgarian 304-306) When an item is new and improved, what is it improved from? What was wrong with the old version of this item? Also, if there was something wrong with the old item, what is to say that there will not be anything wrong with the new item? Still, consumers travel down the aisle of different stores and see â€Å"new and improved† and they figure it has to be the best of them all. Let’s examine â€Å"acts fast†. When an advertiser describes the product with the phrase â€Å"acts fast† they try to show that the item will work faster than other products. However, what exactly does that mean? Does the product run fast, cook fast, drive a car fast, or speak fast? It is not known exactly what the product does. People assume that the product that â€Å"acts faster† is the best product for them. Sometimes advertisers use the word â€Å"like† in an advertisement. This stops the consumer from concentrating on the product, and exactly what it can make your life â€Å"like†. If an advertiser claims a certain tire makes your car drive like it is floating, peopl e start thinking about their car floating. Personally, I would rather drive a car that floats, and so would most consumers. This makes the consumer want to buy this product, and once again the advertiser wins. Lutz makes a good point in saying that these doublespeak slogans help sell products. â€Å"Remember, the ad is trying to get you to buy a product, so it will put the product in the best possible light, using any device, trick or means legally allowed.† (Goshgarian 313) Another thing advertiser use in their commercials is the use of additives or accessories. In the advertisement of a product, an advertiser may say that the product has a high amount of a certain chemical that no one that uses the product actually has heard of before. If people hear things like â€Å"Certs contains a sparkling drop of Retsyn† (Goshgarian 311) Consumers hear this and say, â€Å"wow Certs is better then Tic Tacs because it has Retsyn!!† However, in reality, what on earth is Retsyn† For all anyone knows Retsyn is th e leading cause of gum disease, who knows. Consumers hear scientific words like this and think that this is coming from a smart scientist that knows that Certs is better because it has Retsyn. Another example of advertisers trying to sell their product by any means necessary is the tobacco industry. On most cigarette advertisements, it shows a few good-looking men smoking the cigarette that is being advertised, and they are surrounded by a few great looking women. Advertisers find this to be a perfect way to sell their product. If they have their advertisements focus on children, then the kids, who do not have much experience as a consumer will believe every word the advertisement says. For example, if a child sees a commercial for a brand new toy on the market, advertisers will show the toy almost life-size, running through real swamps (puddles) and climbing real mountains (a mound of dirt). In some instances, the toy even takes human traits like language and movement, on its own. When a child sees this commercial he right a way knows he must play with that toy. Children don’t usually have a job or a bank account, or any form of their own income, so they always go to their parents first when they want something new. If the commercial works correctly, the young child will be bugging his or her parents for that toy until one of them takes them to the toy store. Throughout this aisle, the child sees such items as Lion King action figures, balls, games, coloring books, video games, CDs, and other paraphernalia. With the movie that the child had seen fresh in his or her mind. The toys remind them of the fun time they had at the movies the other day. They quickly find their mother or father in the store and try to convince them to buy the Lion King toys for them because they remember how much they loved the movie. This works for other products too besides toys. If a mother wanted to buy her child a new toothbrush, and they show their child a plain red one, and then one with Simba on it, without question they will choose the Simba toothbrush. This is just another example of how advertisers use children to sell their product and make a lot of money. Types of images also have a part in how advertisers market their product. The use of colors in commercials and magazine advertisements appeal to the human eye. For example. In a McDonalds commercial, you never see the color puke green, brown, gray, or blue. This is because the first color that the brain associates with food are red and yellow. This is why in the McDonalds logo all you see is the â€Å"golden arches† with red in the background. This also may be why Coca-Cola sells more soda then Pepsi-Cola. The Coke can is predominantly red while the Pepsi can is blue. Damn is a word that has always been considered a borderline swear word. Nowadays damn is allowed to be heard on commercial television. When someone hears the word â€Å"damnâ€Å" on TV it is added to the subconscious of their brain. This message is stored in the person’s brain until the next time they need to go buy new tires. There seem to be no stopping advertisers as they continue to toy with our basic emotions to try and sell their products. Advertisers use euphemisms, color, and bold words to sell their stuff. Advertisements that lure children and â€Å"tough† guys are things that help advertisers compete in today’s capitalist society. C onsumers should start becoming smarter when it comes to deciding what items to purchase for their family. Research Papers on Advertising EssayFalse AdvertisingDeveloping Branding StrategiesA Marketing Analysis of the Fast-Food RestaurantJean-Jaques Rousseau EmileInternational PaperDefinition of Export QuotasChildhood Obesity EssayAmerican Central Banking and OilBiological, Strain, Radical Theory EssayCash or Card?

Sample Example Paragraph - Junk Food Junkie

Sample Example Paragraph - Junk Food Junkie One way to make our writing more vivid and interesting is to add examples that support a main point. The following student  paragraph is clearly organized and effectively developed with specific examples. The one thing the paragraph lacks is a satisfactory concluding sentence. Respond to the questions that follow Junk Food Junkie, and see if you can come up with a good ending for the paragraph. Junk Food Junkie I confess: I am the worst junk food junkie in this great gluttonous galaxy of sugar, salt, and fat. You can keep your lentils, granola, and prunes. I want calories and carbohydrates, burgers and fries. Within minutes after waking up grouchy and puffy eyed in the morning, I stumble to the kitchen and pour myself a tall glass of ice cold Pepsi. Ahh! My tongue tingles and my eyes pop open. I then have the energy to eat. I rummage through the refrigerator, push aside the yogurt and apples, and there it is: a slice of congealed pepperoni pizza. Thats enough to get me off to school and through my first class. Of course, I then head to the store on my first break for a Snickers bar and a Diet Mountain Dew. The lite soft drink, you see, compensates for the calories in the candy. An hour or two later, for lunch, I gobble down a row of Golden Double Stuf Oreos and a peanut butter sandwich, all sloshed down with a pint of chocolate milk. Later in the afternoon I stop at Five Guys to devour a do uble bacon cheeseburger and a monster order of sodium-loaded fries. Finally, before going to bed, I knock off a bag of Philly Cheese Steak Rippled Potato Chipsdripping with onion dip. Study Questions The writer uses chronological order to organize her examples. List the time transitions that you find in the paragraph.  (See  Cohesion Strategies: Transitional Words and Phrases.)Identify the short sentences used by the writer to guide us from the Pepsi example to the pizza example.What sentence does the writer use to guide us from the pizza example to the next example?Create a sentence that you think would conclude this sentence effectively. For sample responses to these study questions, go to page two. Here are sample responses to the study questions that accompany the student paragraph developed with examplesJunk Food Junkieon page one. (1) The time transitions in this paragraph include Within minutes after waking, then, An hour or two later, Later, and Finally.(2) and (3) These sentences should be easy to spot:- Ahh! My tongue tingles and my eyes pop open. I then have the energy to eat.- Thats enough to get me off to school and through my first class.Note that complete sentencesas well as individual words and phrasescan be used to make smooth transitions in a paragraph.(4) Various answers are possible. Heres the concluding sentence that appeared in the students original paragraph: Only then do I drift off to sleep, counting onion rings in the deep fry and hot dogs on the grill. See also: Sample Example Paragraph: Confessions of a Slob.

Dude, your a Fag Essay Example | Topics and Well Written Essays - 500 words

Dude, your a Fag - Essay Example Pascoe dealt with the issues of racial diversity in a very delicate manner while making her point. This is followed by an explanation of the significance of compulsory heterosexuality in the discourse of masculinity. Pascoe sufficiently highlights the rape culture while explaining how boys tend to escape the specter of being a fag. Pasco then highlights and compares the aspect of masculinity between two groups of girls. The first group is that of gay-straight political young girls and the other group is that of jocks that may often be seen playing basketball that represent the hip-hop culture and are generally black. Many girls belonging to the second category are lesbians. The popular basketball girls tend to be more masculine in their actions and behavior as compared to the GSA girls that would rather investigate such norms. With this, Pascoe concludes that masculinity fits good with the girls who project patriarchal norms. In the end, Pascoe suggests some policies that would incre ase the awareness and tolerance of the high school management towards the gender diversity and expression of sexuality. Thus, they would be in a position to minimize harassment of gay students, girlish boys and other female students in the high schools.