The Grapes of Wrath by John Steinbeck - 1362 Words

John Steinbeck’s The Grapes of Wrath establishes an image of an American family struggling and coping with the strain that came along with the Dust Bowl. With a colorful and moral outlook that derives from their roots in Oklahoma, each member of the Joad family makes vital discoveries regarding his or her aspirations, dreams and fortunes; together, the characters demonstrate the wide range of sentiments that originated through America‘s Great Depression. Throughout this experience, John Steinbeck presents a familial system which at first is rooted in patriarchy. However such form of control falls and it is the female members of the Joad family who embark on a significant role amongst difficulties. When the men are unable to adapt and act in a new situation, the woman of the family become the leader and guider emotionally, physically, and mentally. By exploring the dynamics of gender roles in a family, John Steinbeck comments on the potential of females to be agents of ch ange in his timeless novel The Grapes of Wrath. Residing in a time when women were considered inferior, Ma Joad, the main female protagonist, challenges the domestic role of a housewife as she takes control of her family against overwhelming odds. When Ma Joad is introduced, Steinbeck characterizes her with descriptions of femininity and motherhood. The attention dedicated to Ma Joad’s description is paramount in comparison to the others: She seemed to know, to accept, to welcome her position, the citadel ofShow MoreRelatedThe Grapes Of Wrath By John Steinbeck Essay1622 Words   |  7 Pages The Grapes of Wrath John Steinbeck, widely viewed as one of the most finest and powerful American writer, born to a middle-class family in 1902 in the Salinas Valley of California. Steinbeck is a writer who often spoke for the people. The Grapes of Wrath is a great movie, published in 1939, filled with many universal truths and views on human nature and society, especially where class is concerned. In the article, John Steinbeck The Grapes a wrath: A Call to Action says, â€Å"Steinbeck’s novel showcasedRead MoreThe Grapes Of Wrath By John Steinbeck1075 Words   |  5 PagesKirsten Lloyd Mr. Eldridge AP Junior English 21 August 2014 Grapes of Wrath â€Å"Sometimes even to live is an act of courage.† (Seneca), In the 1939 novel, The Grapes of Wrath by John Steinbeck, the reader accompanies the Joad family as they struggle to escape the crippling Dust Bowl of the mid- 1930’s. In hopes of establishing a new life for themselves after being forced off their land the family embark on a journey from Oklahoma to California in search of fruitful crops and steady work alongRead MoreThe Grapes Of Wrath By John Steinbeck1563 Words   |  7 Pages John Steinbeck’s novel, The Grapes of Wrath, depicts a migrant farming family in the 1930s. During this time, life revolved around the Great Depression and the Dust Bowl, making circumstances difficult for almost everyone involved, especially those who had little. This time of drought and despair caused people to lose hope in everything they’ve ever known, even themselves, but those who did not, put their hope in the â€Å"promised land† of California. Here, the grass was thought to be truly greenerRead MoreThe Grapes Of Wrath By John Steinbeck1189 Words   |  5 Pagesâ€Å"The Grapes of Wrath† Shortly after being released John Steinbeck’s book â€Å"The Grapes of Wrath† was banned because many critics viewed the novel as promoting communist propaganda, or socialist ideas. The ideas that many of these critics point to is Steinbeck’s depiction of the Big Banks/ Businesses as monsters, the comparison of Government camps to a utopia in contrast of the makeshift â€Å"Hoovervilles,† and the theme of the community before the individual, In his novel â€Å"The Grapes of Wrath† John SteinbeckRead MoreThe Grapes Of Wrath By John Steinbeck1093 Words   |  5 Pages In John Steinbeck s The Grapes of Wrath, Tom Joad and his family are forced from their home during the 1930’s Oklahoma Dust Bowl and set out for California along with thousands of others in search of jobs, land, and hope for a brighter future. The Grapes of Wrath is Steinbeck’s way to expound about the injustice and hardship of real migrants during the Depression-era. H e utilizes accurate factual information, somber imagery, and creates pathos, allowing readers connections to the Joad’s plightRead MoreThe Grapes Of Wrath By John Steinbeck1190 Words   |  5 PagesThe Grapes of Wrath April 14th, 1939, John Steinbeck published the novel, The Grapes of Wrath. The novel became an immediate best seller, with selling over 428,900 copies. Steinbeck, who lived through both the Great Depression and the Dust Bowl, sought to bring attention to how families of Oklahoma outdid these disasters. Steinbeck focuses on families of Oklahoma, including the Joads family, who reside on a farm. The Joad family is tested with hardship when life for them on their farm takesRead MoreThe Grapes of Wrath by John Steinbeck702 Words   |  3 PagesJohn Steinbeck’s use of the intercalary chapters in The Grapes of Wrath helps weave the reader’s sympathy of the Joad family into a more broad sympathy for the migrant farmers as a whole, in the hopes that the readers would then be compelled to act upon what they have read. During the Great Depression, people had a big disconnect about what was happening in various parts of the country. People often struggle to find sympathy for events when they can’t even visualize a person who is suffering throughRead MoreThe Grapes Of Wrath By John Steinbeck2144 Words   |  9 PagesThe Grapes of Wrath is a well-known beloved novel of American Literature, written by John Steinbeck and published in 1939. Whoever said a road is just a road has not read The Grapes of Wrath. From the time we read when Tom Joad, novel’s protagonist, returns home after four years in prison; the meaning of roads changed. Route 66, also known as the mother road the road of flight, was a lifeline road, which allowed thousands of families to pursue their hopes and dreams. This road is also the road thatRead MoreThe Grapes of Wrath by John Steinbeck1014 Words   |  5 PagesJohn Steinbeck’s novel, The Grapes of Wrath, was first written and later published in the 1939. Fr om the time of its publication to date, the exemplary yet a simple book has seen Steinbeck win a number of highly coveted awards including Pulitzer Prize in 1940 and later on Nobel Prize for Literature in 1962. Set at the time of the Great Depression, the book most remarkably gives a descriptive account of the Oklahoma based sharecropper Joad’ poor family in the light of economic hardship, homelessnessRead MoreThe Grapes Of Wrath By John Steinbeck1064 Words   |  5 PagesThe Grapes of Wrath, originated from a John Steinbeck’s book, a legendary film that focus on a major point of American history. The story follows the Joad family on their journey to California trying to survive the hardships. This film, focus on the social problems of America like the Dust bowl, The Great Depression, and industrialism. The Grapes of Wrath was filmed in a journalistic-documentary style, which displayed the realism of the epidemic in the thirties. The thirties the period The Grapes

Middle East Empires Free Essays

The middle east empire faced few major difficulties in adapting to the various challenges  presented by the west. Few of them were : Economic : Discovery of new trade routes to Asian countries and the vast continent of  America, slashed the monopoly of the middle east empires as a important junction between the  continents of Asia and Europe. Trade activities slowed down. We will write a custom essay sample on Middle East Empires or any similar topic only for you Order Now Simultaneously, in an effort to  cope with the modern technology and industrialization, they borrowed huge loans from the  European nations. Subsequently the debt rose to alarming extents. Reduced geographical  importance was at the base of the economic problems.  Weak rule and policy failures: The rising sentiments of nationalism saw many factions grow  strong enough to form a nation of their own. Here ethnicity played a major role. Greece and  Serbia are examples to prove this point. These nations became independent, resulting into  disintegration of the large empire.   On the other hand, European giants, backed by their  technological and economic advantages, accessed many empires. Accession of Egypt by the  British is an example of such European invasion. The reason underlying the success of these  steps was weakness of the rulers. They failed in evolving policies which could meet the  aspirations of the changing social patterns. Cultural gap: The empires of the middle-east were under the heavy and only influence of  Islam. This was the base of certain amount of deafness to the changes occurring in Europe. The  rulers were not agile enough to sense the implications of the developments of Europe, because of  the inherent rigidities of Islam. A classic example is the non tolerance towards all the other faiths  except Islam, by all the rulers, until the late 19th century. Effort was made to repair the damages  done by bringing changes which gave equality to all the faiths, but it was too late by then. This  created a cultural gap, both within the empires amongst various factions of the population and  without between the advanced European thoughts and the convention Islamic thoughts.(Ottoman  Empire) These were the difficulties faced by the middle east empires in adapting to the changes. References : Ottoman Empire, Wikipedia the free encyclopedia, Retrieved on 29 September 2007 from: http://en.wikipedia.org/wiki/Ottoman_Empire             How to cite Middle East Empires, Essay examples

Arlene Skolnicks The Paradox of Perfection Essay Example For Students

Arlene Skolnicks The Paradox of Perfection Essay In 1980, Arlene Skolnicks The Paradox of Perfection was published in Wilson Quarterly around the time when the ideal family was highly regarded. The article expresses the idea that the perfect family dose not exist. This essay is a prime example of how society views on what a family should be, subconsciously affects the behavior and attitude of the average family. As a psychologist from University of California, Skolnick presents her views through a series of historical contexts and statistics. Skolnick ironically exemplifies through the media that the picture perfect family is nothing more than a myth; in other words she uses the media concepts of a family as a foothold to convey her thoughts. Although the article was written more than 20 years ago, Skolnick views projects a future representation of society and how their portrayal of the ideal family has not change. The essay covers an array of periods; a historical view to give a background to the essay, a present view to elaborate her thoughts and a future outlook to tie it all together. Through this process, the reader is able to follow and understand the authors views, which are refurbished by historical evidence. Skolnick stated in the beginning of her essay, Can the family be at once a cherished value and a trouble institution, paragraph 4 as a way to establish her agreement. The statement basically means that what was once thought as the ideal family is now the main reason for typical families downfall. Through a variety of metaphorical strategies, Skolnick is able to support her claims; the media and other image of the perfect family is an unrealistic model that average family use as a form of comparison. The author first address a general audience with her opening statement, which states the divorce rates, births out-of-wedlock, and presents a down to earth impression that captures any reads attention. Even though Skolnick is psychologist, she is able to express her views in a matter that appeals to the general-mass. I am able to understand and agree with Skolnicks arguments to a point, due to the fact that I have lived in two different cultures and therefore able to appreciate her ideals. I can see why the author believes so strongly in her arguments because it is easily seen that the American life-hood is bases on the output from the media and a collection of societys regulations that force the average man to behave in a certain matter. There are various statements that present the authors claims throughout the reading. Skolnick employs the idea that even in colonial times the concept on the ideal family did not exist. She bring into play the idea that society restricted certain behavior and force families into behaving in a certain matter because the community then was very small; Unusual behavior rarely went unnoticed, and neighbors often intervened directly in a families affairs, to help or chastise.Paragraph 10. Skolnick manipulation of certain words and phases helps her in

Death of a Salesman Essay Example

Death of a Salesman Paper The quintessential American tragic hero1 or a passive victim of corrupted propagandist society2; this is just one example of the conflicting views surrounding Arthur Millers Willy Loman in Death of a Salesman. Consumed with a flawed vision of the American Dream, this character is certainly a contemporary figure and his life remains symbolic and relevant to this day with regards to the pitfalls of capitalist values, as it was fifty years ago. Indeed, Willy Loman is unique in the sense that it is difficult to categorise him as one particular character stereotype; it depends on the individuals point of view. Some critics argue that he is neither a tragic hero or victim, but rather a victimizer of himself and others3 and a coward4. Certainly, there are numerous interpretations that have been explored over the years and it is due to the wide scope for analysis Willy offers that Death of a Salesman remains a favourite to discuss amongst critics to the present day. The idea of Willy Loman as a tragic hero has been the subject of heated debate for decades. Some of the classic features of a tragic hero, as determined by Aristotle, can undoubtedly be applied to Willy Loman and therefore support the idea of a heroic character. We will write a custom essay sample on Death of a Salesman specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Death of a Salesman specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Death of a Salesman specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Firstly, a tragic hero  should have a magnitude or nobility5 about them. At first glance this would seemingly exclude Willy from the status, however according to Hardison, noble does not necessarily imply a high social status, but rather a larger than life6 quality. The fact that Willys visions are of such a great grandeur, especially where his sons are concerned, (You guys together could absolutely lick the civilised world. ) along with the constant gesticulations that accompany his exclamations, all support the idea that Willy Loman is indeed a larger than life character. Therefore, it is not possible to dismiss him as a tragic hero on this basis. A further accepted feature of the tragic hero is the possession of hubris and hamartia; a tragic flaw and the mistakes caused by it. Hubris traditionally means a form of arrogance or pride and this trait is certainly present in Willy: Call out the name Willy Loman and see what happens! This excessive pride means that Willy believes himself capable of accomplishing the American Dream to the point of delusion; he cannot accept failure and becomes unhealthily obsessed, leading to an inevitable downward spiral. Indeed, it is Willys pride that prevents him from taking on Charleys job offer: I got a job what the hell are you offering me a job for? I got a good job. Willys repetition indicates that he is trying to convince not only Charley, but himself of the idea. Deep down, he realises that he is in trouble, but his pride makes it impossible for him to accept any help. Unfortunately, it is probable that if Willy had agreed to Charleys offer, he would not have ended up committing suicide. In this way, Willy contributes to his own downfall, which conforms to Aristotles dictum that the tragic heros fate must be partly their own fault. Furthermore, it is generally accepted that a tragic heros actions should evoke catharsis in the audience at the end of the play. As Arthur Miller suggests, the tragic feeling is brought on by a character who is ready to lay down his life, if need be, to secure on thing, his sense of personal dignity. 6 Certainly, Willys suicide can be seen as an act of extreme bravery and selflessness, if it is viewed in light of Willys hope to set up his family for life with the insurance money: I see it like a diamond, shining in the dark, hard and rough Willys comparison of his suicide to a diamond suggests that he believes it will produce something concrete for his family in the form of materialistic success, which the diamond is symbolic of. This self-sacrifice undoubtedly induces fear and pity amongst audiences and can be seen as a catharsis-evoking act due to this, thus supporting the notion of Willy as a tragic hero. Of course, there are many counterarguments to dispute the idea that Willy is a tragic hero. With respect to the classical tragedy form, the structure should end with an understanding and resolution on the tragic heros part. An example of this is Othellos realisation that he had been fooled into a jealous rage by Iago, leading to the murder of Desdemona,  when he speaks of himself as one that loved not wisely, but too well. He recognises his hamartia. Contrary to this, Willy dies just as disillusioned as ever, clutching on to his skewed values until the end: Can you imagine that magnificence with twenty-thousand dollars in his pocket? He never questions his blind vision of material success; indeed his hopes for Biff are all centred around the same dream that proved so empty for him. On top of this, the values he holds on to are shallow because hi struggle is for material gain and recognition; he does not strive for truth or honour for example. Although it could be said that Shakespeares Hamlet possesses similar faults at the beginning of the play, he manages to outgrow them. Willy on the other hand, never does. In this way, Willy Loman does not fit this particular aspect of a tragic hero. It could also be argued that Willy Loman is a victim of capitalist society; in particular the American Dream. One of the elements of Death of a Salesman that supports this notion is the setting itself. Miller describes the salesmans house as fragile surrounded by towering, angular shapes (symbols of capitalism), yet an air of the dream clings to the place. With the use of lighting, many directors allow the stage to gradually become more claustrophobic, until the house is so consumed with the apartment buildings it appears suffocating. Of course, this physical aspect of the play runs parallel to Willys decline; he becomes so consumed with his warped version of the American Dream to the point where it kills him. In this way, Miller immediately manages to link both the notion of imminent tragedy and the American Dream together. To put it into context, Miller was writing during a time of post-war economy, when American confidence, prosperity and security was high. The playwrights criticism of an obscure American Dream, that no longer encouraged people to be recognised for who they are, regardless of the fortuitous circumstances of birth or position7 , was therefore quite a radical challenge to make at the time, as unlike nowadays, people did not constantly self-analyse on a national and individual level. The dream is the villain of the play. Willys desperate nocturnal attempt to grow vegetables in the garden further compounds to this idea, as it signifies not only his shame at not being able to provide for his family, but also symbolises the concept that pursuing the dream is a fruitless affair altogether. Consequently, if the American Dream is the villain, Willy Loman cannot be deemed a typical tragic hero because it is the society he lives in that predetermines his downfall from the very beginning. Some critics have even gone as far as saying that Death of a Salesman cannot be deemed a true tragedy because of this, but rather a social drama 8 according to Brenda Murphy. This is because it is questionable as to whether Willy Loman has any control over his destiny at all, as although he is in command of his body and actions, the American Dream has polluted his mind to such an extent that he can barely grasp reality. Indeed, his frequent hallucinations at inappropriate moments emphasise this: Pull myself together! What the hell did I say to him? My God, I was yelling at him! Also, Miller often uses language through out the play to foreshadow Willys death: these arch supports are killing me , tired to death etc. It is almost as if Willy is predicting his own ends; he is precariously ready to drop or give up on life throughout many sections of the play. This self-pity is not an admirable quality and is therefore more befitting to a victim than a tragic hero. Interestingly, another interpretation of Willys character is that he is a tragic villain. This is because he selfishly disregards the dreams of his family in order to fulfil his own. Biff, for example, is not a businessman at heart and is content with the simple necessities of life (Why am I trying to become what I dont want to be? ). However, his father constantly makes him feel guilty about this and frequently refers to him as a lazy bum. Also, in declining Charleys job offer Willy Loman casts his familys needs aside because it does not live up to his ideal job. Although the term villain may be a bit harsh, it is certainly true that the shortcomings of his personality make Willy a harder character to sympathise with than Sophocless Oedipus for example. In this way he could be considered neither a hero nor a victim, because a tragic victim generally needs to arouse high compassion amongst audiences. To conclude, it seems as if the character of Willy Loman is most accurately described as an anti-hero. This is because, although he is the protagonist of the play, he lacks many of the traditional qualities of a true tragic hero; Miller has subverted this stereotype in creating Willy Loman. More importantly however, audiences would certainly not wish t to be like him in any way, although there are undoubtedly aspects of Willys personality that we can relate to. As Joyce Carol Oates suggests: For all his delusions and intellectual limitations Willy Loman is all of us. Or, rather, we are Willy Loman, particularly those of us who are writers, poets, dreamers; the yearning soul way out there in the blue. 1 Nevertheless, Willy does still possess some of the attributes of Aristotles typical tragic hero as previously mentioned, which means he cannot be considered a total victim either. The only certainty is that critics will continue to ponder over Willy Lomans character for years to come. Bibliography: 1. ) Oates, Joyce Carol. Arthur Millers Death of a Salesman, Michigan Quarterly Review, Fall 1998. 2. ) Moss, Leonard. Arthur Miller, 1967. 3. ) Salitt, D. The Character of Willy Loman, 2000. 4. ) Swietek, F. Death of a Salesman: Tragedy? , 2003. 5. ) Carson, Neil. Arthur Miller, New York Grove Press,1982. 6. ) Miller, Arthur. Tragedy and the Common Man, 1949. 7. ) Adams, James Truslow. Epic of America, 1931. 8. ) Murphy, Brenda. The Tradition of Social Drama,1997. death of a salesman Essay Example death of a salesman Essay Seeking the American Dream of Success Arthur Millers Death of A Salesman could be described as a study in the American Dream ideology, a system that at times is indescribably brutal and at other times compassionates. Author Millers plays are usually associated with real life issues filled with failure and disappointment. The authors main character, Willy Loman, is a traveling salesman that spends his whole lifetime trying to find success based on looks and popularity. Willy Loman is a product of this ever-increasing society, obsessed with measuring success by popularity and material wealth and unfortunately emphasizing these principles upon his family. For Willy Loman, to be liked was the definitive criterion of life success. The American dream of wealth and luck became Willys dream, and it almost became reality. Willy realizes that in fact he has lived his life in vain, never achieving nor succeeding but remaining a shadow of his ambition. It is this sudden insight that urges him i nto a fantasy, afraid to face the future. It is only through Willys failure as a salesman that his innate desire for the outdoors is exposed. At the end of the play, Charley mentions, He was a happy man with a batch of cement so wonderful with his hands he had the wrong dreams, all wrong.. It has been often said that the play emphasize the path not taken may have been the right one, still Willy holds the inability to see who and what he is. Miller has created Willys wife Linda in such a way, that it is difficult to confirm whether she is a positive or destructive force upon him. It is hard to understand why she allows this deception to rise to the level that it does. The love Linda holds for Willy is relentless. She sees herself as his protector, allowing him to laps into his illusions where he feels contentment.

Sleep and Daughter Hailey Amaya Essay

Sleep and Daughter Hailey Amaya Essay Sleep and Daughter Hailey Amaya Essay Being A Mother We are who we are by many things and reasons. We sometimes wonder why some people are the way that they are, act and talk. And all that is determined by just one moment in their life that changed them for good. Some people may not understand those reasons, but we are the way that we are because of a moment that is very important to us. I am who I am from the first time I got to hold my 7 month, premature daughter. In that moment I realized that my life was turning upside down and I had to fight and do everything I could in my power for her. It started on January 22 at 9 am. When I woke up and was alarmed by my bed being wet I woke up my boyfriend and showed him what happened. At that moment I was rushed to the hospital because my water had broken. I was checked in and put in a bed. The doctor came and checked me she said I was 4 cm dilated but had a long way to go. The nurses would just walk around my room without asking anything. No one was allowed in my room yet, so I was dying of boredom without even a TV. Until I was finally changed into another room around 7pm. I still had nothing to eat until the nurse said it was ok. My mother, sister and boyfriend were all there with me and as a pregnant hungry woman, they didn’t hesitate to buy me food from McDonald’s. But sadly once I had the first fry I started to feel my contractions. All day long I hadn’t felt any pain until then, the nurses all came in a rush. The nurse said that I was in active labor therefore I had to be changed back to my previous room. I was thinking to myself â€Å"How could this happen by just eating one fry?† I then realized that the moment to meet my daughter was getting closer and closer, yet to me it still didn’t feel real. I was scared and excited at the same time. Scared because she was going to be premature by almost 2 months and that could cause her problems. But also excited to finally meet her, hold her in my arms and see her beautiful face. After I was taken to my previous room I had started having contractions really bad. I was in so much pain that I could no longer take it. The pain was horrible like someone sticking me with a million needles. Since I chose to do a natural child birth. I went to sleep to ease the pain from my mind. My boyfriend was rubbing my back to help me relax and it helped. Yet I kept waking up, I slept until 11pm came and I couldn’t sleep away the pain any longer. At that moment I was going crazy and was screaming â€Å"Give me the drugs!† at the top of my lungs, just as people in movies do. Then the nurse said that there was no need for the drugs I was done, and had to just push enough. The time went fast and I was really excited that I forgot all about the pain. My boyfriend was there next to me happy as well. The doctor told me to push and my boyfriend started to count â€Å"1, 2, 3.† Until the nurse asked him if he wanted to see our daughter be born. He forgot all about counting and worried about our daughter. I thought to myself â€Å"Where did he go I can’t hear him anymore he’s suppose to be counting and helping me breath.† But I worried more about pushing until they said â€Å"She’s finally here† with so much excitement. Since she was premature they didn’t even let me see

Differentiation in the Oil Marketers in the United Kingdom Essay

Differentiation in the Oil Marketers in the United Kingdom - Essay Example From this paper it is clear that  in economics and marketing, it is normally assumed that both product differentiation and value addition plays a significant function in competitive advantages of the product. The goal of any venture particular amongst companies that produce closely related products (substitutes), in theory, must align themselves with added value and product differentiation so as to achieve competitive advantages. Adding value to a product superficial meaning refers to the situation where a product(s) have advantages attached to them while product differentiation refers to the effort by a company to separate (sic) its products from those of close competitors.This discussion highlights that  value addition and product differentiation is awash with varying number of literature items written and studied on them, particularly in business and in economics. It is always important to establish a meaning to a concept before researching or studying such concepts. Often thi s is not followed as most writers work on a topic and later fall folly of a weak comprehension of the concept they are writing about.  A number of factors seemly play important roles during the different stages in the consumption process of a product, and in recent years brands, consumer values, customer satisfaction and service quality have incorporated into the package of value addition.  Product differentiation offers consumers a variety of products within a specific industry instead of a monotonous product that describes purely competitive markets.

Advertisements and Female Gender Stereotypes Research Paper

Advertisements and Female Gender Stereotypes - Research Paper Example In order to gain the attention of consumers, it is important to recognize what attracts the targeted group the most. However, regardless of such an important position provided to both genders, there is an increasing debate over the stereotypes used to portray these genders. Some researchers criticize media for humiliating, shameful and disgracing portrayal of women. Others believe that women are used media as sexual objects and this simply is immoral and unfair. On the other hand, people believe that media stereotypes women as caring, tolerant, understanding and loving creatures. They are portrayed as loving mothers, caring sisters, loyal workers and graceful wives. This paper would further explain how media portrays women and how successful it is in portraying those female gender stereotypes. During 1950s, the advertisements portrayed women as housewives who were much inclined towards cleaning, cooking and taking care of other family members. By that time, a few women worked and wer e discriminated as compared to the male counterparts. However, continuous efforts and feminist movements changed the history and women were finally welcomed in the professional field. This change should have caused a positive impact on advertisement by portraying women as loving, caring, sensitive and honest ladies who are able to manage their career but the reality was different.